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Hangzhou: Global Digital Fashion Innovation Conference Marches Towards A New Fashion World

2023/6/19 15:05:00 80

　　 In Hangzhou's journey to become a new landmark of global creativity, digital power has become the foundation and core of supporting the superstructure. How can we successfully graft other industries into the digital wave and go forward in the future? The Hangzhou Global Digital Fashion Innovation Conference has brought subversive ideas, grasped the two major resources of digital and fashion, integrated and explored new ways, and injected strong momentum into Hangzhou's building of a global digital trade center and a new international consumption center.

　　 On June 14, the 2023 Global Digital Fashion Innovation Conference and Cosmos Fashion Summit with the theme of "Sharing Digital Opportunities and Creating a Fashion Future" presented three major contents in the main venue and offline interactive experience exhibition area, namely, a general meeting, four sub forums and a business invitation dinner. Build a high-quality communication platform integrating the virtual and the real, and see the future path of Hangzhou digital fashion from a full perspective.

　　 The conference was directed by China Garment Association, hosted by Hangzhou Municipal People's Government, undertaken by Hangzhou Shangcheng District People's Government, Hangzhou Municipal Bureau of Economy and Information Technology, Hangzhou Municipal Bureau of Commerce, supported by Zhejiang Provincial Department of Economy and Information Technology, Zhejiang Provincial Department of Commerce, and implemented by Zhejiang Lingdi Digital Technology Co., Ltd.

　　 General meeting:

　　 Big shot dialogue to create a global view of digital fashion

　　 Digital changes the future, leads the re integration of global factor resources, and in the face of a new presentation mode, consumption mode and even thinking mode, where should the fashion industry go? In particular, the conference invited provincial and ministerial leaders, heads of international organizations and national business associations, authoritative think tank experts and innovation leaders to brainstorm around the theme.

　　 Hui Haitao, Deputy Secretary of Hangzhou Shangcheng District Committee and District Chief, delivered an opening speech, saying that now Hangzhou Shangcheng District has become the core carrier of a modern and international metropolis. Facing the future, Shangcheng District is making every effort to seize the opportunity, promote consumption, and stabilize growth, and actively layout the digital fashion industry by building a fashion design research and development center and an international fashion marketing center Integrate into the world fashion industry, and create a digital fashion consumption area that shows the charm of Song Dynasty and highlights the trend. Shangcheng District will take advantage of this innovation conference to provide the best support for enterprises with the concept of "shop waiter", and also expect enterprises to focus on and invest in Shangcheng.

　　 Later, Chen An, the vice mayor of Shangcheng District, Hangzhou, released the "14th Five Year Plan" for the construction of the consumption center in Shangcheng District, Hangzhou, and broadcast economic policies, and held a signing ceremony for projects related to the fashion industry.

　　 "The meta universe began with the science fiction work Avalanche. People can have their own virtual avatars in 'Metaverse', and this virtual world is called the meta universe." "The meta universe is the core technology of the third generation Internet, with three characteristics of virtual separation, real experience, and time reversal." Tan Jianrong, academician of the Chinese Academy of Engineering, from what is the meta universe and how to understand the meta universe The six dimensions of the meta universe, including the past and present, the characteristics of the meta universe, what industry the meta universe can develop, and how to develop the meta universe industry, interpret the theme of "meta universe: from concept to industry and its application in digital fashion innovation", and share the application of the meta universe in digital fashion innovation. Tan Jianrong mentioned in his speech that important links such as clothing scheme design, clothing production process control and fashion trend prediction can improve service experience, product quality and fashion control with the help of metauniverse technology.

　　 Liu Chen, founder and CEO of Lingdi Style3D, gave a keynote speech on "New Paradigm of Style3D Digital Fashion -- New Opportunities in the Context of Technology Iteration". He said that where computing power is, business opportunities are. General AI is changing the society, and vertical AI is changing the industry. Together, these two points not only produce content, but also display content, which will have a profound impact on each industry. Taking the application of AIGC (generative AI) in the fashion industry as an example, AIGC will not replace jobs, but people who use AIGC will replace people who do not use AIGC. Later, Liu Chen explained in detail the research and development of AIGC in the fashion industry, such as model customization, style generation, virtual fitting, digital clothing, etc., so as to realize the full link digitization of goods and form a new solution. Therefore, the era of 3D space computing has arrived, and digital content and physical space are seamlessly connected. Style3D is helping the fashion industry to deeply explore cutting-edge channels in the context of this technological iteration.

　　 "London is an international fashion capital, one of the most sustainable cities in the world, and has an immersive science and technology ecology." Zhao Bingbing, chief representative of Greater China of London Development Promotion Agency, shared the business environment and business ecology of London around the theme of "London: diversified innovation reshaping international consumption center". "With regard to the five core industries planned by the London Municipal Government - financial technology&network security, enterprise solutions&business services, creative industries, sustainable development industries, and life sciences, we focus on vertical fields that are now growing at a high speed and are resilient to future development." Combining the theme of the conference, Zhao Bingbing said that the boundaries between online and offline are being eliminated, Mature offline retailers are embracing the meta universe and immersive experience, with a view to creating a full range of online and offline experiences for consumers.

　　 Gianpaolo Bruno, the chief representative of the Beijing Office of the Italian Foreign Trade Commission and the general coordinator of China and Mongolia, delivered a speech online. With the rapid evolution of the digital landscape, the fashion industry is undergoing a profound change. Technological progress has overturned the traditional business model, and consumers' expectations have turned to personalized immersive experience. The fashion industry is also undergoing significant changes. From design, manufacturing to marketing and retail, the impact of digital innovation has penetrated into all aspects of the fashion ecosystem. Artificial intelligence, virtual reality, big data analysis and augmented reality and other technologies are subverting production and consumption patterns. But I believe Hangzhou can provide a good environment for innovation, creativity and collaboration, so that we can jointly unlock more opportunities, strengthen global partnerships, and accelerate the digital transformation of the fashion industry.

　　 Stefania Valenti, president of Italian Marangoni College, brought online sharing. Focusing on digital opportunities and the future of fashion industry, he mentioned that the meta universe is the future trend, which adds a spatial dimension to our current virtual reality. This is a huge and fast growing trend, which will greatly affect fashion enterprises and fashion education. It is reported that by 2026, more than 25% of people will spend at least one hour a day in the metauniverse working, shopping, education, social networking and entertainment; More than 30% of the people will own the meta universe products. In the current global situation, digital tools and virtual reality enable designers to show their creative talents to the fullest, without being restricted by physical conditions, and truly realize the sustainable development of the industry. Therefore, fashion brands and fashion design colleges need to increase technical investment and develop innovative projects.

　　 In the peak dialogue, Liu Chen, founder and CEO of Lingdi Style3D, Kong Jianping, founder of Nano Labs and director of Hong Kong Cyberport, Zheng Anzheng, chairman of Anzheng Fashion Group Co., Ltd., Li Jianhua, chairman of Hangzhou Mastery Silk Culture Co., Ltd., and Wang Yutao, winner of the "Golden Summit Award" for Chinese fashion design, We will discuss in depth issues such as how to drive the fashion industry chain to achieve digital transformation, new opportunities for fashion enterprises in the meta universe era, and how to seize the opportunities.

　　 Sub forum I:

　　 Practice fashion in the meta universe dimension

　　 In the afternoon of the 14th, four sub forums were launched. The "Meta Universe Fashion Sub Forum" focused on the sub track, cutting-edge practice and future direction of the meta universe fashion field with the theme of "time-space transcending multi integration", explored new scenarios and new formats of consumer retail with multi integration, and promoted the creation of a meta universe fashion enabling center and innovation highland.

　　 Zhao Yupei, a researcher and doctoral supervisor of the "Hundred Talents Program" of the School of Media and International Culture of Zhejiang University, and director of the Research Center for Metacosmic Industry and Cultural Innovation, interpreted the interaction between virtual and real, digital people and the metauniverse under the title of "from imperfect to perfect": application and emotional communication of the metacosmic industry ". As a kind of embodied communication, virtual digital human involves social identity and usage scenarios. At the same time, the industry development power of virtual digital human comes from technical support, fan culture and market potential. Zhao Yupei pointed out that digital people have unsolved problems in copyright, simulation degree and other aspects, taking Mei Lanfang, Deng Lijun, Gu Xiaoyu and other virtual digital people as examples.

　　 Wu Champion, Dean of School of Politics and International Relations of East China Normal University, and Dean of Singularity Political Research Institute, shared the theme of "from generative AI to meta universe to post human fashion". "Fashion=superficiality? (Just for the" speed "of change)" Wu champion dialectically interpreted the relationship between technology and fashion, and shared the following view: fashion returns forever. Human creativity has its limits, but AI does not. Technology is subverting traditional methods and rules, regardless of any industry.

　　 During the dialogue, Huang Zhengneng, the founder and general manager of Hangzhou Zaiyi Technology Co., Ltd. (the story of midsummer), Tie Shou, the co-founder of INXX, Ma Daixia, the founder of the Fabric Library, Shi Jie, the founder and creative director of the "SHIJIE Bamboo Slips" brand, one of the top ten fashion designers in China, Chen Yu, the founder and design director of STUDIO, and other guests also focused on how to implement digital technology Issues such as future digital opportunities were discussed.

　　 Sub forum II:

　　 On "Technology", How to Implement Digital Fashion

　　 Things develop with Tao and skill. The "Fashion Industry 3D Digital Sub forum" is about "technology". With the theme of "digital empowerment design and dimension upgrading", it shares the full link digital solutions and landing practices from the source to the end, helping textile and clothing enterprises create business value in a new way and build competitive advantages with agile operation, in combination with the actual development of the industry and the trend of technological evolution.

　　 Yang Lizhu, managing director of BCG, global senior partner, and head of BCG's consumer sector in China, shared the theme of "new opportunities for digital transformation of the fashion industry". The digitalization of the fashion industry can be carried out from two aspects: the digitalization of people and the digitalization of goods. Around people, online platforms are playing a key role. Each platform plays a different role to spread brand content. We need to focus on how to make better use of multi-channel contacts; Focusing on the digitalization of goods, the digitalization of the supply chain has brought transparency from top to bottom, thus improving accuracy, reducing inventory and increasing profits. The reason why the effect of digital transformation of enterprises is uneven is that some enterprises have spread digitalization in an all-round way, resulting in out of focus, so they should choose cutting-edge breakthrough strategies.

　　 Kong Huawei, chief scientist of iPollo, shared the theme of "Web3 elastic computing network and 3D digitalization of fashion industry". Compared with static Web1.0 and dynamic Web2.0, Web3.0 is an immersive and emotional network with elastic computing power. Therefore, the future network logic will usher in an iterative change. Later, Kong Huawei revealed a corner of the digital future through a large number of video material displays, so that everyone can feast their eyes on it, such as the mixed reality in new scenes and advertisements, creating AR models and AR costumes, and realizing 3D printing.

　　 During the conference, the founding ceremony of China (Hangzhou) Digital Fashion Alliance was also held. The Alliance aims to take digital technology innovation as the lead, fashion industries such as clothing and cosmetics as the carrier, comprehensively link the upstream and downstream of fashion industry chains inside and outside the region, and promote the development of digital fashion industry in a high-quality way. It is not only an alliance of domestic academia and industry, It is also a global platform for innovation and cooperation, so as to cultivate new competitive advantages of China's fashion industry.

　　 In the peak dialogue session, Huang Jian, partner of Lingdi Style3D products, Lin Liang, vice president of Nippon Fashion Group Co., Ltd., Zhou Bin, chairman of Hangzhou Jinhui Trade Co., Ltd., Wang Hongfei, general manager of COCOON Brand Business Department and other guests focused on digital empowerment, how to maximize digital value, and the perfect combination of virtual and reality, and gave unique insights.

　　 Later, the conference entered the keynote speech segment again. Zhang Lifu, chairman of Zhejiang Keying Industrial Co., Ltd., delivered a keynote speech on "digital empowerment brand upgrading". He believed that all changes depend on the origin, and the origin of clothing brand is customer demand, so enterprises should think about how to reach the market through digital highway construction. It is necessary to clarify user profiles and update brand positioning through big data analysis to meet the needs of customers in the new era. Zhang Lifu believes that national self-confidence and cultural identity are a major feature of consumers in the new era. Based on this recognition, BADINA brand has targeted development of styles, selection of spokespersons, creation of technology digital museum, etc., which greatly improves the research and development efficiency.

　　 Ma Xueqiang, the founder of Shandong Shangniu Intelligent Manufacturing Co., Ltd., shared the keynote speech of "digital production of jeans helps enterprises to develop in high quality". At present, the pain points of the textile and clothing industry focus on the mismatch of large inventory caused by a large number of market demands and mass production, and the mismatch between the customized demands of individual fashion and the design capabilities of production enterprises, Digitization can effectively solve such problems. Through digital reform, Shandong Shangniu can support more than 10 billion customized clothing styles, reduce operating costs by 30%, shorten product production and design cycle by 70%, reduce raw material inventory by 60%, and achieve a yield rate of 99%.

　　 Zhou Rongxing, a supply chain expert, shared the theme of "digital and sustainable collaboration of flexible supply chain of clothing brands", and built a green ecological supply network, flexible supply chain planning collaboration (digital collaboration platform) The digital flexible supply chain upgrade (flexible supply chain 2.0 platform) is explained in detail in four aspects. He emphasized that the establishment of a fully transparent standard system for online evaluation of full dimension supply chain collaboration is the basis for the establishment of digital collaboration in flexible supply chains. On this basis, flexible collaboration can create a reliable supply chain rapid response capability.

　　 Deng Zhi, CEO of Hangzhou Zhu Liyan Network Technology Center and CEO of Zihan Brand Center, shared the "exploration of digital construction methodology". Zhu Liyan Technology, founded in 2002, aims to integrate the three core capabilities of "commodity planning, supply chain, and DT technology" and the two core resources of "channel, brand" to empower the industry upstream and downstream with an open platform. Deng Zhi pointed out that enterprises should constantly verify the cycle correctness of the three aspects of "idea and goal", "operation logic, business process" and "personnel capability, specific operation rules, and system tools", so as to gradually solidify into their own digital operation foundation.

　　 Sub forum 3:

　　 Face up to AI and create future glory

　　 The impact brought by AI is fermenting at all levels. AI may bring about changes in social division of labor, but this is not a threat but a help. The "AI Fashion Sub Forum" focuses on the theme of "intelligence generates the future without boundaries". Through the interpretation and analysis of AI, it will promote its in-depth integration with the fashion industry and build a collaborative ecosystem of innovation chain, industry chain and supply chain, To build Hangzhou into a global source of innovation.

　　 How can generative AI be intelligent? Wang Feiyue, director of the State Key Laboratory of Complex System Management and Control, Institute of Automation, Chinese Academy of Sciences, interpreted the theme of "parallelism and imagination: fashion in an era of extraordinary morality". With the progress of technology, the "Tao can be explained but not the Tao" has a new interpretation (generalized Godel theorem): algorithm intelligence is far less than language intelligence, and language intelligence is far less than imagination intelligence. He said that virtual fashion and real fashion come in parallel, influence each other and merge into one. In the future, virtual fashion will become the best cultural commodity that reflects the significance of everyone's existence.

　　 "Generative AI is changing the way we experience AI creativity." Zhang Wei, chief strategic officer of WGSN China and chief content officer of Coloro, shared the topic of "The significance of generative AI for the future creative industry". She said that artificial intelligence can never replace human intelligence, but it can create a lot of gaps and markets. AI has had a profound impact on predictive product design, barrier free writing, audio depth simulation, digital human identity and other fields. Generative AI is creating a new business ecosystem, and future iterations may affect human communication.

　　 In the peak dialogue, Liang Ming, the founder and president of Haiming Holding Group Co., Ltd., Gao Min, the president of Hampel International Group, Ding Wujie, the chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd., Wu Kunming, the founder of Gofan GOFANS brand, and other guests talked deeply about the countermeasures around AI's power point, looking for future opportunities and other topics.

　　 Sub forum IV "Digital Fashion Gathering Plan Release Conference" was also held at the same time. The forum, with the theme of "realizing everyone's fashion dream • supernova", showed more changes in fashion in the digital era.

　　 Many guests spoke freely in the form of theme sharing, peak dialogue and other forms, looking forward to the digital future. In the digital environment, we can express multiple selves, as is the case with fashion. Different aesthetics, different elements, different opinions, and ultimately converge into a new way of life. At the same time, the launching ceremony of the Uptown Hampel Fashion Challenge was held at the sub forum.

　　 So far, the 2023 Global Digital Fashion Innovation Conference and the Cosmos Fashion Summit have come to a successful conclusion. We will share digital opportunities, jointly create a fashion future, and explore technological innovation. On the way to promote the integration of fashion technology, we will unswervingly go forward, further launch the brand upgrading war, and build a digital fashion innovation ecological universe with all elements from individual transformation to industrial collaboration. Form a strong joint force to promote Zhejiang to build a global digital trade center, help Hangzhou to build an international consumption center city, and inject strong momentum and confidence into the world's fashion capital!