Bao Da Vulcanized Shoes: Run With Boulter

Bao Da is in the race with Boulter. I am the only person behind me. Even if I lag behind, I will be the second in the world.

In Jinjiang, where sports brands get together, are they going with the fellow townsman, or is the sword going sideways with Boulter?

Bao Da chose the latter.

Gifts are sent to brain platinum; Wang Laoji is afraid of getting angry; he wears vulcanized shoes in jeans, which is Ding Jiaqing's dream and dreams.

In Europe and America, vulcanized shoes are a symbol of fashion, and each pair sells for more than 50 euros.

Especially in recent years, with the revival of the antique trend, vulcanized shoes also have the potential of resurgence and resurgence.

CONVERSE (Converse), from the United States, has been recognized as a perfect match for the world fashion trend since its brand name "Levi's".

As early as 1996, the global sales volume of CONVERSE vulcanized shoes exceeded 700 million pairs. As of 2002, CONVERSE's market share in China has ranked the top three in the international sports brand.

Although there are CONVERSE vulcanized shoes in the world, the brand of vulcanized shoes in the domestic market is still in the blind area of the low-end, while the high-end vulcanized shoes market is a cold plus cold door.

The gate is like a blue sea. It has both unfathomable dangers and attractive opportunities.

The sword stepping forward in Fujian has built up a shoe industry to avoid the heat and become cold, ready to build a brand in the blue ocean of high-end vulcanized shoes, and win the battle.

     高台跳水

It is not easy to catch up in the high-end vulcanized shoes market, but it is even more difficult to shake CONVERSE's dominance in China.

In front of Bao Da, it is a new field of "deep in the field". How can we guarantee the solution of the difficult problems such as product development, design, production and so on?

Ding Jiaqing set himself a "high starting point, high standard, high platform diving" "three high projects".

First of all, we spent 70 acres of land under the Huai Nan circle in Jinjiang as the industrial park of Bao Da, and then we dug up two production teams from Taiwan's Bao Yuan and WAN Bang company in Guangzhou to develop and produce.

Taiwan Bao Yuan is the world's brand mainland factory, specializing in production and processing for Nike, Adidas and so on.

In fact, the strategy of Nike is to rely on the design of Adidas and CONVERSE to compete with CONVERSE.

And design for shoes is one of the most core competitiveness, vulcanization shoes are no exception.

The difference between vulcanized shoes and mass sports shoes is mainly in its manufacturing process. It is made of rubber, fabric or leather, rubber as the base material, pasted, molded or injected, and then vulcanized under certain temperature and pressure, giving the upper and sole high strength and high elasticity, and making the two firmly combined.

Vulcanization was first invented in 1960 by Puma (PUMA).

Bao Da is located in Jinjiang, the sports shoes. After more than 20 years of development, many sports brands have sprung up here. Anta, XTEP, birds of fortune, Jordan, 361 degrees, etc., Ding Jiaqing believes that it is difficult anyway. Instead of squeezing with Anta and XTEP, it is better to fight with CONVERSE.

     越界合作

Cross-border cooperation and cross industry alliances have long been a new practice. Apple cooperated with Nike in running MP3, Samsung and Adidas created a fashion sports phone F110, BMW and Puma lovers' racing shoes and so on.

Needless to say, the cooperation between CONVERSE vulcanized shoes and Levi's jeans is successful, but the cooperation between them is limited to each other.

What we need to do is to further develop the brand of jeans in the league. Through the integration of the format, we will chain the jeans and the vulcanized shoes in a shop, 60% will show vulcanized shoes, 20% will be board shoes, 20% will be left to jeans, shoes and pants, trousers and shoes, and the "jeans + vulcanized shoes" is the fashion lifestyle.

"When do you need Bao Da?

When you wear jeans. "

This is a good wish of Ding Jiaqing, but it is still very long for bumda to go, and it will be very bumpy. Its difficulty should be no less than that of jeans.