Is Adult Clothing Good Or Bad For Children?

　　 以前，如果一个孩子穿得像个大人，大概会被直接批评为没有童真。不过，这种观念现在正在被改变，在杭州的一些大商场，这两年新引入的童装品牌，几乎走的都是成人路线。

    　　六岁小女孩的裙子配了珍珠手包

Children's clothing occupies a large area in several shopping malls in Hangzhou. The children's wear brands are gradually being divided into two major schools, one of which insists on the traditional style of cartoon, while the other one is more and more like a diminished adult dress.

A children's clothing brand in Hongkong just entered the Hangzhou shopping mall last year, playing the children's princess skirt.

The little skirt is full of sequins and lace, with a sling and tight money.

There are also special handbags to match skirts, and chains on handbags are full of pearls.

Another brand of children's clothing goes on a hot and hot "leopard girl" route. T-shirts and trousers are all decorated with leopard patterns, and the fine skins of snake skin patterns are brought together.

Another new brand of children's wear, the color of boy's money, is the gray tone that only used for adult wear. There are shirts and a small suit, and even a collar jacket.

Not only the style and color, but also the basic cutting process has become adults.

A head of the children's clothing mall of the Hangzhou Tower said that a girl's trousers with a brand were selling very well.

The style of children's clothing is very loose, but its trousers are specially tailored. The fabric is filled with spandex elastic elements. It can show the little girl's slender legs and is very popular with the little girl.

Some luxury brands also have children's clothing.

Burberry, Armani, D&G, Dior and others all launched children's money at Hangzhou Tower.

A person in charge said that a set of summer clothing for Burberry children's clothing should be 5000 yuan, while a winter suit should be more than ten thousand yuan.

Short coat, windbreaker, flying jacket, cardigan, each style is a replica of adult style.

D&G's children's clothing also has a classic leopard print series, one hand carrying bag 6000 yuan.

Even a thin adult customer goes to Burberry children's clothing cabinet to buy children's clothing, which is not only cheaper than the adult dress, but also has a special style.

A person in charge of Investment Department of Yintai department found that the traditional cute children's clothing style is not affected by adult style.

In recent two years, the newly introduced brand of children's clothing in the shopping mall is almost entirely an adult route.

Some cartoon style brands are also gradually adding to the elements of adult wear. Cartoon style Kingkow (Xiao Xiao cattle) has fewer T-shirts and a Polo collar this year. "Boys wear like a little gentleman."

　　    市场和顾客都变了

IKEA, a 8 year old girl, held the post of flower girl at her aunt's wedding last week.

She attached great importance to her public appearance. Not only did she pick up a small dress at the mall accompanied by her mother, but also took the initiative to make up a heavy make-up with the makeup girl, and went to the hairdresser's shop to make a hairstyle.

Throughout the wedding, she was very serious, even without hair.

My aunt jokes that she is prettier than she is!

IKEA's classmates also have similar gowns, worn during class performances or birthday parties.

The head of a children's clothing brand said that the children's dress has the effect of word of mouth. When children see their classmates have nice clothes, they will tell parents to buy them.

IKEA's mother said she did not want children to compete with classmates, but on formal occasions they would dress their children. Children could learn etiquette and learn the norms of the adult world.

True conceptual change happens to parents.

Mladin, the children's wear brand, left the adult design route with design style when it was on sale in 2002.

Du manager, who is in charge of marketing publicity, said that when the market began, there were not many customers who accepted this style. The traditional idea was that children's clothes should be simple patterns and cartoon designs.

In order to win the market, the brand also makes some traditional cartoon styles.

Later, people who accepted their style of design grew more and more.

Du manager felt that the customers after 70 and after 80 were more diversified in their clothes, and they liked design sense and dissimilarity. The same dressing concept also applies to their children.

In the past, a children's wear style was replaced by a series of colors. The children's clothing produced by Mladin was much smaller.

Traditional children's wear is rather monotonous, and the splicing and color elements commonly used in adult dress design can greatly enrich the style and have large design space.

When designing, designers can directly refer to the type of adult magazines.

Not only children's clothing, but also baby clothes are taking the design route.

Hangzhou Tower children's wear mall has just introduced a Japanese baby clothing brand, which has a strong visual impact, completely subverting the previous pink and pink baby tone.

Adult style children's clothing refers to children's clothing market in Europe, America and Japan.

Mladin's Du manager said, now, in these areas, the children in primary schools are already dressed very well.

In the first tier cities in China, the acceptance of adult style children's clothing is relatively high, and the two or three line cities are mainly traditional children's clothing.

Although the degree of acceptance of customers is increasing, there are still some "bottom lines" that are insurmountable.

The head of the store said, for example, this summer, children's wear has been introduced into leopard series of skirts, T-shirts and trousers, and few people have bought them. Parents are still not able to accept the relationship between a few years old children and leopard print.