Outlets To Build A Shopping Mall Around Bohai

In June 19th, the Tianjin shopping group, which was composed of more than 400 people, went to Beijing to get rid of goods by Yansha orlies. This marks that the mature orter market has formed a cross regional radiation force as a scarce commercial resource, and began to build a shopping mall around Bohai. According to the preliminary estimate of the shopping mall, from 10:30 a.m. to 4 p.m. in the 7 hours, the consumption volume of Tianjin shopping group was nearly 800 thousand yuan, the average consumption per hour was over 100 thousand yuan, and the average consumption per capita was 2000 yuan.

Yansha otles responsible person said that the unique format of Yansha ole's "brand + discount" is not available in the shopping area around Bohai. Therefore, expanding the range of the distribution of foreign customers and creating the shopping mall around Bohai is the goal of shopping malls.

According to the introduction, at the end of December last year, Yansha orrice first organized the 500 Shijiazhuang shopping group in Hebei to spend in Beijing, and the consumption amount reached million yuan.

Last year, the proportion of foreign customers accounted for nearly 25%, so far this year, the proportion has exceeded 30%.

The next shopping mall is planning to organize shopping groups in Tangshan, Shanxi and Northeast China to come to consumption.

According to statistics, the sales revenue of Yansha outlets is 1 billion 100 million yuan in the first 5 months of this year, and the consumption amount of the customers in the field is 300 million yuan.

About 60% customers from Qingpu, Shanghai, are from Zhejiang.

In this regard, the industry said that the off-site shopping group is suitable for scarce commercial formats, especially the mature outlets and the characteristic large department stores.

Ordinary department stores are common in every city, and homogenization is more serious. Often, Beijing can buy goods that can be bought locally.

The mature orlies shopping center is mainly made up of international famous brand discount products. As a scarce commercial resource, it can not only attract local consumers, but also affect the surrounding provinces and cities.