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Kappa: Accurately Repositioning &Nbsp; Successful Circulation Means.

2010/8/31 15:52:00 80

Back to back kappa was not originally called kappa, its predecessor was a small company called m.c.t.. The company's full name "societaanonimacalzificiotorinese" was set up in Turin, northwest of Italy (Turin) in 1916, mainly producing socks and underwear. The original commercial symbol of this company was "Aquila" and later became the current "kappa".

In this way, m.c.t. has been working silently, and the results are not outstanding.

Until the late 60s, an important turning point made it an unprecedented leap in performance.

At that time, young casual wear culture rose, and the concept of gender dress integration began to germinate. M.c.t. quasi market, launched two new brands "robedikappa" and "jesusjeans".

The two brands of fashion casual wear and jeans as the main commodities, with innovative and bold publicity sections, have achieved an unprecedented success.

At the end of the 70s, m.c.t.'s strategy of repositioning the brand proved to be a smart move, and kappasport (soon referred to as kappa) also became a high-profile brand in the youth market.

With the success of casual wear, back to back kappa began to focus again.

Sports goods

Market.

Confident back to back kappa, at the end of the 70s, it began sponsoring professional athletes and teams.

First of all, he sponsored Italy's top team, Juventus, and later extended the sponsorship to AC Milan, Sampdoria, Ajax of Rome and Holland, all of which won important tournaments.

All the way back to 80s, the back to back kappa also sponsored the American track and field team, which has outstanding performance. The most advanced technical support for the team members can be remembered. The 88 year Seoul Olympic Games, the classic sprint of the US track and field team, can be recalled from the back-to-back kappa.

Attacking football field

Stepping into 90s, back to back

Kappa

Many of the famous clubs are back-to-back kappa supporters, among which the table is the number of Juventus and Barcelona, and the national team has South Africa and Jamaica.

In 1997, kappa signed a 3 year contract with the European Union Champions Cup host to become the designated sportswear sponsor of the football event.

Now kappa has a stronger lineup.

In 1993, back to back kappa was bought by a consortium called basicproperties and won the financial support of fashion brand Benetton, making kappa stronger and has become the largest private sports product group in Europe.

In February 9, 1999, kappa went to a higher level and became the sponsor of the world's top football team, Italy national football team. All of them were emperor's superstars, making the fame of back to back kappa increased.

More importantly, kappa has become the only brand that can label itself on the Italy National Team Jersey.

Back in 2000, back to back kappa launched a tight elastic jersey for Kei's sponsorship.

Team

Wear.

First of all, the Italy national team put on this battle suit to make the players more energetic and more powerful.

In the last European national cup, the shirt was popular, and everyone scrambled for it.

In the same year, the Rome football team in Italy also became a back-to-back kappa sponsorship team.

The Rome team scored an unprecedented success in the Italy group a league, which ended in June.

Torti, Ba Di Shi Da Da, Momoka Ezu, Meng Di Na and other excellent players, with the full support of kappa, are not only first-rate, but also impeccable.