Chocolate Store &Nbsp; Making Romantic Delicious Money.

Small shops run by personal investment are often in the market because of insufficient funds or experience.

It is reported that in Shanghai, Beijing and other cities, chocolate stores have already appeared, and its appearance is refreshing.

Investment amount

The amount of investment in the initial investment, the rental housing market should be the largest cost of the project.

The chocolate shop does not need too big storefront, forty or fifty square meters can.

According to the current market situation, renting a 40 square meter shop in the urban area needs about 1.5-2.5 yuan per year, usually paying 10 thousand yuan for half a year, followed by 3000 yuan for decoration, 3000 yuan for business equipment, and 2000 yuan for certificates.

Because the chocolate products sold are usually produced by large manufacturers, and most of them are brand names abroad, so cash is generally required.

To sum up, the initial investment is about 27000 yuan.

Target customers

Unlike the distribution of chocolate products and distribution of ordinary goods, it can not satisfy all consumers, but is targeted to meet some consumers.

Young children, young female white-collar workers, and some middle-aged and elderly people are their target customers.

Moreover, with the increasing living standards of the people, people who like to eat chocolate are increasing.

personnel training

Because there are not many customers in the shop, the staff of the chocolate store can refine and ask for more.

The salesperson directly faces the consumer. Her performance is closely related to the sales in the store.

The training contents include: commodity knowledge, service items, marketing skills and display methods.

Opening plan

Because there are no shops of the same type to compete, the radiation radius of chocolate stores is much larger than that of ordinary small supermarkets.

Therefore, we must engage in some promotional activities at the beginning of the business to attract tourists and gather popularity so that people can know that a special chocolate store has been opened here.

At the same time, some leaflets and posters can be printed and propagandize properly. Advertisements can also be advertised in some regional fashion magazines.

business strategy

The variety of chocolate is varied. Almond chocolate and hazelnut chocolate are evenly and completely filled with nuts and fragrant. The yogurt chocolate is unique and refreshing and delicious, and every flavor of chocolate has its own consumption crowd.

Generally speaking, imported chocolates are beautifully packaged and tasting pure, and the price is naturally more expensive. The domestic brands of chocolate are relatively inferior.

It must be well matched in operation so that anyone who wants to buy chocolate can find satisfactory products in the store.

Return on investment

The profit margin of the supermarket is around 10%, and the convenience store in the community is 20%, and the chocolate franchised store has a higher profit margin because of its own business characteristics (100% of the chocolate of some varieties), which usually reaches more than 40%.