The Textile Industry Must Actively Respond To The Pressure Of RMB Appreciation.
July 20th
RMB
The median exchange rate for the US dollar is 6.4592, once again creating a new high after the reform.
Since the beginning of this year, with the increasing inflation pressure, economic growth has slowed down.
The RMB exchange rate has reached a new high, which has undoubtedly increased the pressure on the textile industry this year.
In a sense, the appreciation of the renminbi means
China
Export competitiveness of textile products has declined.
The research shows that the sales profit margin of the textile industry will decrease by 2%~6% if the value of RMB rises by 1%.
If the renminbi appreciated by 5%~10%, the industry profit margin would drop by 10%~60%.
Therefore, the appreciation of the renminbi will have a major impact on China's textile industry, which relies mainly on exports.
The impact of RMB appreciation on textile exports is mainly manifested in the following aspects:
Price advantage weakened.
The appreciation of the renminbi will increase the export cost of textiles, and it is necessary for enterprises to raise the prices of export products if they want to maintain certain profits.
As far as SMEs are concerned, raising prices is bound to weaken their competitive advantage in the international market, which will result in certain restraint on exports and thus reduce the volume of textile exports.
Competition will become more intense.
The biggest impact of RMB exchange rate adjustment on textile exports is mainly those large and low-grade textiles, which are the main products of small and medium-sized textile export enterprises and sales of export products.
pressure
Will greatly increase.
Small and medium-sized enterprises will be struggling.
China's textile exports are mostly small and medium-sized private enterprises.
Because of their own strength, brand effect, marketing strategy and other defects, a large part of these enterprises will be in a significant inferior position in the fierce international competition in the future, and will be faced with the danger of being eliminated.
The appreciation of the renminbi will significantly increase the labor cost of the enterprises, so that the coastal textile enterprises are forced to move to the inland areas with lower labor costs, thus breaking the existing ones.
industry
Pattern.
This could be a more fatal blow to it.
The export efficiency of enterprises has been significantly reduced.
Export of foreign currency after appreciation of RMB
product
Rising prices, such as keeping international market prices unchanged, mean reducing export profits.
In fact, many foreign trade enterprises basically raise their prices to cope with the change of exchange rate in order to maintain their small export profits.
But not most enterprises can raise their prices as they wish. At present, it is more difficult for foreign customers to fully assume the cost of RMB appreciation by raising prices.
The author believes that the RMB appreciation will bring adverse effects.
Influence
的情况下,纺织行业应加速转型调整产品结构,在产业链中靠品牌和科技创新能力提升自己的价值,调整产品结构,积极提升出口产品档次,提高出口产品的附加值,鼓励加工贸易向深加工、高增值方向发展;利用外汇金融工具,规避外汇风险;积极实施“走出去”战略,向国际市场直接投资,在国外设厂和联合办厂、收购企业、设立贸易公司和原料基地,利用各种区域性优惠安排,主动绕过贸易壁垒;在利用原有资源、品牌和销售网络,扩大市场份额的同时,主动进入发达国家的供给链和销售终端,并与国外的生产商和零售商结成互补双赢关系,以合作求发展,同时坚持市场多元化策略,在巩固原有西欧、美国等主要出口市场的基础上,应更注重开拓中亚、西亚、东欧乃至非洲等新兴市场,避免因市场过于集中所带来的被动局面。
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