Designer Of Shenzhen Women'S Wear Brand, "Luxury Player"

Women's wear

Luo Zheng, design director of brand OMNIALUO

Luo Zheng, the design director of OMNIALUO, a famous fashion designer in China, has been running around the world in recent years, leading models to show her designs in Shenzhen.

Talking about

Luxury more and more civilians

Reporter: what are the "gamers" who like to buy luxury goods in your circle?

What brands of luxury goods do they like to buy?

Luo: there are several kinds of players around me. One is the Hermes package, which also takes up a lot of weight.

For example, some people will set up a separate cloakroom in their rooms, in addition to special leather bags, and specially put all kinds of luxury bags.

Besides, there are still some friends around me who like to collect watches. There are more people like this. They do not have fixed brands. They like to collect tables that are of great historical value as antiques, such as Katia's watch.

I also know some people who like to go to Hongkong to attend auctions there, often collecting valuable watches, necklaces, rings, jewelry, and so on.

In addition, there are also some people who specializes in playing Jade, collecting famous tea and porcelain.

They are basically in fashion circles, financial circles, and more business circles.

People in the art circle prefer porcelain, antiques, calligraphy and paintings, and some like jade carving and ivory carving.

Reporter: do you think buying luxury goods is a face saving?

What do you think are the preferences of women nowadays?

Luo: there are about three kinds of people who buy luxury goods. One is a more successful person with status. They feel that time is limited and they are faced with so many choices when they are shopping. It is hard to make a choice at the moment, but they feel that buying luxury goods will not make mistakes.

The second category is a mindset of packaging.

They may be more concerned about others' opinions.

In addition, there is a group of people who pay more attention to the cultural connotation of luxury goods. They will know which luxury goods match their temperament and her ideas.

In my opinion, luxury goods still have some accumulation of culture. Their craft making and material selection will be more excellent. Every time they use or watch, they may bring some pleasure to the mental level such as emotion or perceptual knowledge.

Reporter: are many of the urban middle class friends around you now the backbone of luxury consumption in China?

Luo: I think there will be a great demand for luxury goods in the future. Nowadays, the fashionable girls in Tokyo and Korea basically have a new luxury bag, which can be seen everywhere in the street.

South Korea or Japan's white-collar performance is more obvious, most of their wages are used to buy large bags, belts, glasses.

Now, luxury buyers all over the world are basically consumers in Asia.

More concerned about the pleasure brought by luxury goods.

Reporter: Nowadays, many people regard luxury goods as a way to invest and manage money.

Do you have any experience in this field?

Luo: I think there are many ways of managing money. Everything can be made into investment and financial management. There are some large scale limited editions of luxury goods. There are some history and scarcity, and there will be appreciating value in the future. But I think the value of luxury goods is most important in the enjoyment and appreciation of it, which can give people a sense of pleasure, which should be more important than the subsequent measurement of money.

Luxury goods are not popular.

Reporter: how do you choose luxury goods?

Luo: I also have luxury goods, but I did buy it because I liked it, not because it was popular this year.

I will mix the works of some small designers or independent designers, rather than fast and hot money, and it's usually classic.

Unless the classic models of hot sale, I usually do not buy popular, such as LV graffiti, I do not think it is very good to match clothes, I do not want to be so publicized, I think that kind of low-key, classic look good, collection or use is very good.

So buying luxury goods is not too blind.

Reporter: how do you see the future development of China's luxury market?

Luo: the middle class's own brand concept is still in the ascendant. Now it is still growing up. If they have money, they will buy luxury goods. Therefore, I think there is room for the development of luxury goods in the future.

Reporter: what luxury goods do you personally like?

Luo: my personal favorite brand is "LANVIN", which is a brand in France.

I like this designer's thing very much. The founder is a mother with a child. Its LOGO is especially Oriental. It is especially consistent with Chinese culture. This designer is very daring to innovate, and can design different materials to feel beautiful every time. His works also have a childlike innocence. It has bags, perfume and clothing, and its clothes sell very well.