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Under&Nbsp; Armour Global Functional Sports Brand Advertising Debut

2011/8/13 9:57:00 63

Global Functional Sports Equipment Advertising Debut


 

Under Armour, famous

Global

The functional sports equipment brand today released the theme "footprint" footwear advertising campaign aimed at helping the Under Armour brand's latest product line.

It is understood that the upcoming products will once again prove the recognition of the market and consumers' brand concept. Each pair of shoes has applied a higher level of technology to help athletes play the best level.


"Footprint" is awarded by the award-winning, San Francisco based company.

Originality

The director of the company's concept and development is Peter Berg, who directs the Friday night lights.

television

The series won the Emmy prize.

"Footprint" shows the beautiful appearance and unique charm of many athletes including Tom Brady, Cam Newton and Georges St-Pierre.



Fans of Under Armour will see footprints of 60 seconds and 30 seconds on radio MTV, BET and ESPN.

The event has also been supported by Facebook, YAHOO, STACK magazine and other interactive platforms.



Under Armour is a former US Maryland rugby star Kevin Plank.

Establish

The sports equipment brand, with its famous high-tech microfiber material manufacturing technology, has designed tight sports equipment that can adapt to any environment.

This has not only created a new market for tight functional sports wear, but also accelerated the pace of applying high-tech to sports equipment in the sporting goods industry.

Most importantly, it has opened a new industry development guide for other world-renowned sports brands.

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