Children'S Wear Brand "Dash" Rewrites The Field Of Women'S Wear

As the first batch of "Amoy brands",

"(DEESHA) brand has always been focused on girls' peripheral products, which was officially recognized by Taobao in 2011.

Sales champion; the design and manufacture of the deesha.net is a wholly-owned subsidiary. The style and quality advantages are the envy of the industry. Brand is also popular among consumers. Unknowingly, the deesha.net has gathered 120 thousand users who have been stabilized after purchasing from Taobao and Jingdong.

The children's clothing industry has a distinct feature. 70% of them are young mothers who choose to buy. At the end of 2010, dusk accidentally launched a parent-child dress, which surprised the company's top executives.

Every parent pack is in the hearts of the little princess's mothers.

Calls for increased paternity style are endless.

After six months of discussion, senior executives of Lufthansa

Finally, it decided to take the customer as the first consideration and launched the sub brand --DEESHALADY. After the Mid Autumn Festival, the new women's clothing launched in Taobao mall sold more than 2000 pieces in 5 minutes.

General manager Li Ding said: "DEESHALADY is a key step in the overall strategic development of Dassault, and may encounter many difficulties, but we have the confidence and patience to offer the highest price products and services to the company."

In the Lufthansa community, the fans of the brand of "Dusa" are called "Dou Sha".

In the field of Chinese women's wear, competition is fierce. New brands need long-term supply chain construction and long-term high-quality customer service services to accumulate brand influence.

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It is very difficult to supply after sale, so the new brand is difficult to operate, and the women's dress has already had a congenital advantage, which will inevitably affect the pattern of women's wear.