Sales Growth In Thanksgiving Day Under Consumer Decompression

President Obama's speech on Thanksgiving this year has been described as "more difficult". However, the American people seem to be much more optimistic than their leaders.

According to the American Retail Federation, Thanksgiving Day weekend 2011, the US retail sales.

The fourth Thursday of November is the United States.

The National Retail Federation issued a statement on the 27 th day of the US, saying that according to the survey (BIGresearch) data, the total retail sales in the Thanksgiving weekend in 2011 amounted to $52 billion 400 million, with an average of 398.62 dollars per shopper last weekend and 9.1% per capita consumption.

Phil Rist, executive vice president of BIGresearch, said American consumers are determined to spend money on holiday spending this year, but consumers are not losing their minds before prices.

Retailers should promote more attractive holiday promotion programs to further stimulate consumer sentiment.

From the US retail giant Gap Inc., the Wal- Mart Stores Inc. to the Toys R Us company focusing on toy production, the starting hours of the retail stores are earlier than in previous years, and this year's sales momentum is evident from the Inc..

At the same time, the US online sales performance also showed gratifying momentum.

According to the Coremetrics survey conducted by the international Business Machines Corp, online sales increased 39% year-on-year on this year's "black Friday".

Since then, businesses have turned to profit or become reality.

According to the Consumer Comfort Index (CCI) survey, the holiday consumption season in 2011 was accompanied by a decline in consumer confidence to the level of economic recession. It was considered that the proportion of households not suitable for consumption expenditure fell to the lowest level in history.

In the 9 week of the past 10 weeks, CCI was below 50, the worst performance ever.

In spite of this, the American Retail Federation said the number of shoppers in the Thanksgiving weekend increased to 226 million, the highest record.

Ellen Davis, vice president of the US retail Confederation, believes that the heavy mood of Americans seems to ease in the consumption season, and moderate shopping helps relieve depression.

The Retail Federation of America said that the number of shopping in shopping malls and online shopping jumped to 28 million 700 thousand on Thanksgiving Day, compared with 22 million 200 thousand in the same period last year.

In 2011, Christmas sales increased by 2.8%.

Analysts believe that Thanksgiving Day's gratifying retail performance is mainly due to retailers' promotional efforts and consumers' "bargain hunting" mentality.

In the traditional peak season of consumption, American retailers often make huge profits to stimulate consumption, and make profits at the cost of the discount and marketing offensive.

At the same time, American consumers are more rational and maximize their value at the current level of income.

Consumers have adjusted their shopping strategies and carefully calculated purchases of daily necessities at various discount discounts. Although purchases may increase, they may affect the amount of consumption in the next few months.

In the recent weeks of the unsatisfactory performance of the US job market, the strong purchasing power of American consumers on "black Friday" is amazing.

The industry believes that although this year's Thanksgiving sales performance is encouraging, we can not be too optimistic about the whole Christmas shopping season.

Whether the strong trend can run through the whole Christmas shopping season, the key lies in American consumers' shopping confidence and ability to pay.