Metersbonwe Is A Wise Choice To Turn Off Big Stores.

The boss of a fashion consumer began to covetous years ago in Li Houlin's diamond palace in Wangfujing.

In his view, Hengxin's most valuable thing is that "Wangfujing's storefront, area and location are very rare."

It is said that 7 years ago, Hengxin diamond palace was valued at more than 100 million yuan at the 1500 square meter store in Wangfujing.

For most entrepreneurs, the real estate in the past, the golden age, so that these commercial real estate appreciation.

Setting up big stores is not just about brand and sales, but also the investment and return of real estate.

A few years ago,

Such a brand seller bought several stores along the street in Shanghai. After a few years, it was found that the prices of these storehouses had doubled several times, so that we discovered that investing in real estate is faster than clothing processing and investment brands.

The famous brand of the clothing industry, "red bean", was originally produced.

Shirts, T-shirts and other five leading products, listed in 2001, "red beans" began to extend to the real estate industry.

"After listing, these enterprises have not given up the main business of textile industry.

But in fact, the listed companies in the textile industry have taken the real estate industry as the main industry after financing, and the textile brand has been relegated to the second line, because the real estate industry is making money faster.

Insiders of the textile industry association revealed to reporters that "under the provisions of listing, the performance of the real estate industry has been cleverly incorporated into the textile performance, so it can not be seen on the surface, and the main business of the company has been pformed.

Such a thing happens more frequently in second tier brands.

The impulse to fixed assets such as land has always been the purpose of entrepreneurs to invest in land for security.

Even without the ownership of these properties, the right to pfer can not be underestimated.

A fashion jewellery brand only hopes to open its own store next to LV, but negotiated with the mall management committee and the current rental brand, "the pfer fee is too high."

The brand had to find another place.

What is not consistent with these high fees is that the service provided by the store owners in China is really very poor, and the maintenance costs such as "entry fees" and other relationships have left few brands.

At the two sessions of 2012, representatives of some brands directly pointed out: "why is China's clothing products so expensive that it is very expensive in the world? The cost of shopping malls is amazing."

A luxury brand China general agent gave the reporter an account. "The price of the garment factory is 70 percent off, the rental of the shopping mall and the maintenance cost of all kinds of relationships need 3%, and the remaining 3 is the cost of labor and logistics warehousing, and only 1 of them fall into the pockets of the brand business."

However, at present, China's economy is in a downturn. Any way to spend money is luxurious. Moreover, investment and returns may not be proportional.

Now,

Switching off big stores may be a rational choice.