"International Brand" Business Opportunities Are Still Unlimited.

Speaking of Wenzhou agent "

In the history of Sun Xiaofei, he is a man who can not get around.

In 2009, he and Pan Changhai, Hong Jianqiao and other four people jointly acquired Pierre Cardin, which aroused great repercussions in various circles of society.

"Pierre Cardan brand is the same as before, in normal development."

Sun Xiaofei said that after the completion of the acquisition, they carried out a series of operations. Now the brand is developing very well, just like before the acquisition.

After piercan's acquisition, Sun Xiaofei revealed that the focus of his work was back to the development of the Cardanro brand, especially in the past two years. Like him, many of the warm merchants in Guangzhou did not invest in the past, but shifted their focus to brand building.

The main business should be bigger and stronger.

In April of this year, singer Sun Nan went to Guangzhou to participate in the 2012 autumn and winter new product conference of CARDANRO, Cardanro's famous clothing brand (Cardanro), and was formally invited to become the brand business.

Image spokesperson.

At the press conference, Sun Xiaofei told the media that Cardanro was the sponsor of the 2011 Asian Games. The combination with the Asian Games has injected new elements into the brand. In 2012, it will vigorously develop towards the international market and match the image and status of Sun Nan.

"In the past two years, the development momentum of Cardanro brand is very swift and swift, and it is widely known in the industry."

This is the evaluation of Cardanro brand made by a costumes fellow in Guangzhou.

Since the successful acquisition of Cardanro brand in the first half of 2002, Sun Xiaofei has endowed the brand with new connotations. Fashion, motion and art become the main elements of the brand.

Especially in the 2011 Asian Games in Guangzhou, Cardanro became the sole sponsor of the apparel industry. The company's investment and performance increased significantly.

"Whether it's a sponsor of the Asian Games or a celebrity endorsement, the main purpose is to better promote the brand."

Sun Xiaofei told reporters that in recent two years, although he has also set foot in other investments, his focus is always on Cardanro brand. It is very important to make the main business bigger and bigger.

In fact, after the successful acquisition of pierkal brand, Sun Xiaofei is still actively trying to acquire other high-quality foreign assets. Among them, the most successful was to acquire 16% stake in northern stock company listed on the Osaka stock exchange in 2010 and become the largest shareholder of the company.

It is understood that Bei Guo Co., founded in 1961, the famous Japanese multi - guest "Dao Zi Zi" (meaning: "Hokkaido children") noodle is the company's favorite work.

The company went public in Osaka, Japan in 1990, and reached 1200 stores in Japan during its heyday.

In the 70s of last century, the company began to enter the US market and became the first Japanese Ramen company to develop the US market.

At the same time, the "multi food customer" brand began to enter the Chinese market in 2009. In April 2010 and May, it opened outlets in the people's Square near Shanghai and in World Expo, Shanghai.

"Japan's economy started earlier, but it has been developing slowly in recent years, and many of its very good enterprises are undervalued."

Sun Xiaofei said this is the main reason for his acquisition of the enterprise, and Japanese enterprises have very good management mode and business philosophy, and many things are worth learning from.

Sun Xiaofei revealed that the brand of multi - Catering customers has developed well in China, especially in the Yangtze River Delta region.

Wen Shang's overseas acquisition is a process from low to advanced, and also a process from "unconscious" to "active attack".

In Sun Xiaofei's view, from the 2008 financial crisis to the current European debt crisis, the value of some of the top quality brands abroad has shrunk dramatically, giving them a "bottom up" space.

It is such an opportunity that many unreachable brands finally come to the hands of Wenzhou people, especially Guangzhou's unmatched proxy "international brand" advantage, so that their takeover is ahead of others.

In Guangzhou, there are many warm businessmen in the channel advantage, multi brand development go hand in hand.

In 2005, Wen Shang Wu Xu Nan spent 18 million yuan to buy out all rights and interests of "BOSS SUNWWEN" brand in Greater China, including brand management, development, image maintenance and so on.

Since then, Wu Xunan has continued to make an article around the brand, so that the market share of the brand is rising in a few years.

After the successful operation of the "BOSS SUNWWEN" brand year, in 2011, Wu Xunan also negotiated cooperation with the famous French clothing designer brand "JEAN LOUIS SCHERRER", which is a brand positioning more biased to the minority. "SUNWWEN"

Wu Xunan said that this year not only to launch the brand of "Louis Shelley", but also to talk about cooperation with several other foreign brands.

In his view, the successful operation of a brand experience, and then operate a brand occupies a great opportunity, of which the most important is the channel advantage.

With the expansion of the brand and type of operation, the differentiation between brands and categories has become the reality that enterprises must face. It is imperative to establish a unified operation center.

Last year, Wu Xunan completed the plan and set up a unified operation group.

"At the same time operating several international brands, ye Liming has done more prominently."

Ye Lixin, vice president of Wenzhou chamber of Commerce in Guangzhou, highly respected this fellow townsman.

Italy "kangaroo" leather series; Hongkong "crocodile" leather goods and underwear series; Italy "Satchi" clothing series; Italy "Zhuo Ni Valentino" leather shoes series; Hongkong "Goldlion" jewelry series; France ELLE HOMME senior men's wear series; Italy "nubida" leather shoes series; France "parischisk" women's shoes, women's leather goods and other international top brands of agency power, all by Ye Liming into the arms.

"Let the Chinese enjoy the international brand" is Ye Liming's desire to make a brand.

It is said that now you just go into any city in the country, any international brand leather store (counter), this store 60% may be associated with Ye Liming.

"Whether we operate a single brand or multi brand operation, the process is the same, and the final outcome is the market."

In Ye Lixin's view, people who have the ability to run a brand well can do more brands. What matters is whether the operator has an experienced team to run the brand.

In a sense, China's market is bigger and bigger, consumers' brand consciousness is stronger and stronger, and business opportunities are huge.