Interview With Yu Zhengbing

Now there are more and more agents in Iran's red makeup brand underwear. 5 years of development have made their fame and reputation constantly rising. What are the "tricks" of its coming along and what is unique about joining agents? With these questions, the reporter has the honor to interview Mr. Yu Zhengbing, general manager of Iran's red makeup.

Reporter: people in the industry know very well that China's underwear market is a strong investment hot spot in twenty-first Century. What does Yu Zong think of it?

　　 Yu Zheng Jun According to relevant reports, underwear has been developing rapidly in recent years. It will become the fastest and fastest chain leading industry in twenty-first Century. It is the top ten most competitive and profitable industries in the world. Among them, the Chinese underwear market will have 500 billion sales, and the share of the body sculpting underwear is expected to reach half of the Jiangshan mountain - 250 billion! So there is a place where women consume underwear, and China has more than 500000000 women. This is our market, which can be said how big the heart is and how big the market is. With the progress of the times, more and more women know how to love themselves and how to live a healthy life. Now the underwear industry has the "hegemony of the Warring States era", creating a current hero. The brand is not only dedicated to the professional design, but also the product quality. Only when the quality is kept up, can the product have the ability of continuous development, strength development and core competitiveness.

Reporter: from this we can see that Yu is very optimistic about the underwear market in China and is very determined about the future of his red makeup. Then how can we better enter the market and grasp? profit and market share The relationship between them?

Yu Zhengbing: in terms of profits, the use of a material will affect the price. In terms of price, the red makeup of the Iraqi people will be higher than that of the ordinary underwear. But we can open the market very well, which shows that our price has little impact on the sales. First of all, the red dress of the Iraqi people is positioned as a scientific adjustment underwear. Now, we have widely used "breathing" fabrics for product fabrics, and built in body memory steel rings to select aerospace materials. It can memorizing the human body very well and change itself to the most suitable body condition according to the different shapes. The second is the use of the body steel ring, combined with the Oriental female chest structure design, to get rid of the traditional multi-layer package, to prevent the occurrence of breast disease.

Reporter: good market positioning determines brand development trend and market influence. What kind of consumer groups and age groups are suitable for women wearing red makeup products?

Yu Zhengbing: the red makeup product of the Iraqi people is positioned at the age of 22-40. Whether we need to cultivate ourselves or keep fit, our age positioning can ensure that every product accords with the dress of the public, and is a combination of many disciplines, so that women who wear our products have the health and beauty of youth, and enjoy the added value of the brand while buying products.

Reporter: it is understood that the Iraqi Red makeup in the country launched the "join agent" business model, want to join the "Yi Ren red makeup", which need to have what the necessary conditions?

Yu Zhengbing: Generally speaking, there must be seven aspects:

First of all, we are committed to developing underwear business.

Secondly, it has the business conditions approved by the industry and Commerce Department and taxation department.

Third, it has good business reputation and management ideas.

Fourth, business premises with a certain commercial atmosphere (15-60 square meters);

Fifth, the corresponding annual sales targets should be completed according to the needs of different regions.

Sixth, sell products in authorized areas.

Seventh, recognize the brand culture and business philosophy of the people, and abide by the covenant.

Reporter: compared with other underwear brands, Red dressing "What are the unique advantages of joining agents?

Yu Zhengbing: there are ten main aspects.

First, zeroth threshold, no need to join.

Second, do not restrict the purchase of goods, shop according to the size of the shop.

Third, the first batch of goods can be exchanged for 50% in three months.

Fourth, the opening ceremony support.

Fifth, store sales support.

Sixth, full advertising support.

Seventh, provide high profit margins and provide a full range of promotional support.

Eighth, professional service support, such as application configuration, various training, promotional items, business plan and related consultation.

Ninth, enjoy the full range of affiliate guidance such as company's whole track, regional supervision, regular shop inspection and information feedback.

Tenth, free publicity materials such as shop decoration plans, posters, picture albums, internal magazines, trade magazines and other promotional materials provided by headquarters.

Reporter: in addition to participating in the exhibition, what are your new moves in marketing in 2012?

Yu Zhengbing: in 2012, the Iraqi Red makeup wanted to achieve the following five aspects:

First, increase the subsidy of terminal image: focus on cultivating high-quality customers, and brand franchisees should change from quantity to quality.

Second, invest in magazine print ads: further advertising to popular magazines.

Third, invest in the Internet media: timely use of the power of the network to promote publicity on major industry websites.

Fourth, maintain a large number of conference modes: the original conference mode will continue to be used, and further provincial training sessions for franchisees will be launched.

Fifth, increase sales promotion efforts: mainly used to reduce the inventory of channels and promote digestion through promotional gifts.

Reporter: what kind of promotional effect do you expect to achieve in Shenzhen underwear exhibition?

Yu Zhengbing: by participating in this exhibition, we hope that more people will know more about our brand, our corporate culture and our team. We will influence consumers through practical actions, and try our best to try our best. Underwear We are aware of the quality of our brand, and finally expect to radiate potential customers around the world. We hope more talented people will join us in the blank area agents and franchisees.

Reporter: finally, can you look forward to the future development prospects or objectives of the company in 2012?

Yu Zhengbing: through recent efforts, the company has completed our first three year plan:

First of all, the Iraqi Red makeup brand entered the market smoothly and ushered in the unanimous approval of consumers.

Secondly, in February of this year, the high-end series Martha silk Ting was listed.

Third, the Iraqi Red makeup brand officially joined the army of e-commerce, and the official flagship store was formally launched on Tmall online shopping.

Fourth, the Iraqi people's red makeup brand VI and SI's new visual identity system has been upgraded comprehensively.

Next, we need to intensify our efforts in product development, brand promotion and training services to further strengthen and enhance the brand's soft power. In addition, the basic hardware facilities of the company are basically formed. Next, we need to expand the production force to protect the market demand. Three.

Reporter: OK, we hope that the red makeup of the Yi people can develop better and better.