After Rio, The Olympic Games In London, Sporting Goods Are Killing Each Other Again.

When the bronze petals of 204 participating countries and regions are slowly separated, the Olympic flame of London Olympic Games is extinguished.

Farewell to the London Olympic Games of "joy and glory".

In 2016, the Olympic Games will first set foot on the South American continent and run to the beautiful seaside city, Rio De Janeiro.

In London Olympic Games, more high technology was introduced into the production of sports equipment and equipment, and the athletes' achievements were more closely related to the equipment sponsors.

At this Olympic Games, Adidas, a pnational sports brand, invested 100 million pounds to become one of the biggest sponsors.

Nike and Puma in Germany were also reluctant to be outdone, and Adidas and Adidas jointly staged "War Within Three Kingdoms", which was no less intense than the Olympic Games.

In athletics, shooting, weightlifting, football, basketball, volleyball and many other projects, sponsoring many sports teams and many athletes from Asia, Africa and Latin America, the strategy of wide casting has also made Adidas's LOGO appear on the podium stage.

But Robles, the famous star of the 110 meter hurdles in the track and field field, injured his thigh muscle in the finals, missed the medal and lost it to Nike sponsored us track and field athlete.

Although the exposure rate of Puma is not high, its focus is first-class.

Boulter, the Jamaica flying man who won the gold medal in the men's 100 meter, 200 meter and 4100 meter relay events, is the Puma player.

The brand is specially based on the "lightning" double foot model, specially customized "Bolt EvoSpeed" series running shoes for him, so that "lightning" and his teammates will step the world record of the relay in 4100 meters.

It is said that this pair of shoes is much lighter than the first generation 5 years ago, and the soles are stiffer, which is more suitable for "lightning" 1.96 meters in height and 94 kilograms of body weight, which effectively reduces the foot cushioning while maintaining flexibility and light weight.

As the main sponsor of the US delegation, although Nike was attacked by Adidas and Puma in the track and field arena, the brand was on the basketball court.

Wearing the Nike "Hyper Elite Uniform" jacket and "Hyper Elite" shorts, the American "dream ten" men's basketball team and the United States women's basketball team have won gold medals in London.

It is understood that this jersey is 397 grams lighter than the shirts worn by other athletes, and can help Kobe, James and other strong men to sweat quickly in high intensity confrontation and give full play to their best level.

Chinese brands also joined the Olympic Games.

Lining, PEAK and other brands compete fiercely.

Yi Siling, who shot the first gold medal, wore Anta shoes and Lining's socks when he received the award.

Anta sponsors the Chinese delegation's award dress, and every time the Chinese athlete wins the gold medal, he wins the brand.

Lining also sponsored diving, table tennis, gymnastics, badminton and shooting 5 Chinese "dream teams".

PEAK has expanded its Olympic layout by sponsoring 7 delegations from New Zealand, Slovenia, Cyprus, Iraq, Jordan, Lebanon and Algeria.

Among them, New Zealand athletes performed well, ranking fifteenth in the medal list.

The London Olympic Games have been closed and sports brands have been targeted at Rio.

In the Olympic cycle of the next 4 years,

Ye Xin Wen and so on will be competing against the major sports brands at this Olympic Games. We believe that the Olympic Games will be more intense in the Rio Olympics in 2016.