Six Principles Of Clothing Store

How to name a clothing store? It depends on you.

Is men's clothing or women's clothing, men's clothing shop name masculine, some men can be, if it is women's clothing, then the best non mainstream statement, so attractive.

Colloquial name

The common saying is more colloquial, and the name of an enterprise can be accepted by most of the public.

Such as "delicious to come" melon seed king, "fresh to come" ribs and other names give people a kind of feeling.

Homonym naming method

Using this method to name, seemingly accidental coincidence, is indeed an ulterior motive, let people read it without interest, such as "Yu Liangxin pharmacy", from the voice just with "conscience" homophonic, let the public feel that the boss does not earn the sincerity of money.

Self praise

The use of bragging method to name is mainly to embody the company's reputation, product quality and other advantages in the name of the company, increase confidence in the company, put pressure on the opponent, and give the public a sense of trust.

Such as Shanghai Jincheng craft club, the significance lies in its own competition, such as Jincheng soup pool, attack can not be broken, Shanghai Jingyi glasses company, the significance lies in the company from all aspects can strive for excellence.

Sign naming method

Logo naming is mainly marked by physical objects to highlight the salient features of the company. Now it has developed into a part of CIS (enterprise identification system). The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

Brand naming method

Brand naming is generally referred to as the name of a company after its brand name has been created, and its name is taken as the name of the company, such as Shanghai Phoenix Bicycle Company.

Name seeking method

After China's accession to the WTO, the pace of integration into the world has quickened. Chinese people are willing to accept foreign things, including name calling and foreign public acceptance of our products, so that they have picked up a general reputation.

It's also a troublesome thing to give your clothing store a nice and easy to remember name.

But it can bring unlimited traffic.

Here are some points we need to avoid.

Naming the use of polyphonic characters

Just like the use of remote words, it will bring great inconvenience to people's calls, and the meaning is not clear enough.

It is easier to feel confused when you call a polyphonic word and have two or more pronunciations.

For example, Le Hai Restaurant, "music" has two read, read LE, read YUE, make people do not know what to read better.

For example, there are two reading words: row, province, heavy, and so on.

Of course, we do not mean that we must never use polyphonic characters.

But at least ensure that others can determine their pronunciation, not to read wrong.

Avoid malicious intent, for example, you are engaged in the manufacture and sale of cosmetics, so you want to sign up for heroin and let consumers name it.

Then you may go into the Trademark Office and go out of fashion again, because the word "heroin" is not only homophonic and synonymous with drugs, but it has obviously violated the principles of good customs and habits.

Besides, publicity means more poison! Harm and harm yourself! Perhaps you will reply: the brand of foreign famous brand perfume is more toxic, like "Opium" and "poison". Why do they sign up by trademark? Why are red powder ladies eager to try? It can only be said that the East and West countries are different, customs are different, and the style of government is different.

For example, foreign countries allow naked swimming and naked sunbathing, while in China, the relevant units will immediately determine that you mean "impairing Weathering" or "breaking good customs".

Avoid using trademark with partial character

The name is for consumers to call. We should take into account the popularity of wording. Unfortunately, some trademarks also have some serious problems in naming.

A soybean protein powder factory is named "Gang Feng" for its trademark of soybean protein powder, instant bean milk and other products.

Such a trademark does not mean that ordinary farmers or citizens do not know each other. I am afraid that even the teachers in the university may not know everyone.

It is difficult to imagine that such a trademark can be a brand name, and it is difficult to imagine that the product of this kind of trademark can be in the form of a brand name.

Sell well.