Brand Clothing Industry: High-End Can Not Match The Match, But Can'T Resist Shanzhai.

Domestic brand

In addition to the global economic downturn, positioning embarrassment is also one of the important reasons. China's garment industry veteran analyst Wang Qian said, "the high-end can't catch up with the big brands abroad, and the low-priced prices will not be built by Shanzhai small factories."

Because of these two years

The clothing price is also advancing by leaps and bounds. The price of the original brand clothing is 3 times the cost, but now the price of the factory's tag has increased to 7~10 times.

"This means that the domestic price of the original price of 300 yuan ~400 yuan, now priced at 1000 yuan ~2000 yuan, which is almost the price level of mid-range international brands."

Wang Qian said.

Price has been in line with international standards, but domestic

It is not high, and it is rather backward in many aspects such as design, development, operation and so on.

Moreover, because brand awareness is not as good as foreign brands, it is also in a bad position in the channel. For example, in order to introduce CK, north face, Columbia, GUESS and other brands, the department stores and companies will make more profits. The discount points are only in single digits, while domestic brands are almost in two figures, and some high even go to 30% to 40%.

"It almost squeezed the profit margins of branded garments," Wang said.

Against the backdrop of two heads, domestic brands have almost failed in the impact of international fast fashion brands, and the sales and sales ratios of Chinese brands are between 60% and 70%. This is already a high level. The difference is almost 40%, while the sales and sales ratio of H&M and ZARA is 85%.