Clothing Marketing Management Apparel And Department Stores Grow Together

Look at some clothing The expense of the contract is only in the shopping mall.

1, margin 2, Baolun 3, information service fee 4, sales promotion 5, staff training 6, comprehensive service fee 7, brand promotion service fee 8, facility service fee 9, celebration activity fee 10, membership card service charge swipe card fund, etc.

At the beginning of the entry fee, decoration costs, all festivals and fairies must be punished.

One month clothing sales 100 thousand - guaranteed minimum profit - all kinds of expenses deduction - personnel wages - decoration allocation - clothing cost - tax point - the allocation of additional costs.

The profit space is obvious. This is the direct store of the brand. If it is the operation of your provincial clothing dealer, how much will the original cost increase and how much profit space will there be? If it is the offline operation of the provincial clothing dealer, how much more will the original cost increase and the profit margin? If it is a trusteeship business, it will also lose about 10% of the sales of clothing. At this time, it must be said that there is no discount space.

Looking back at our consumers, because of the high density of shopping malls, and gradually developing a discount, I do not consume, and I will not wait for your discount, the market is spoiled, the consumers are spoiled, and the competition between the department stores and the rapid rise of the network, and the diversion of customers, so that the business field activities are going from major festivals to once a month, and once a week, a lot of department stores are constantly in the market. On the day of the activities, there are discounts and promotions, and how much performance can you make without discount? Sale There is no choice at all. Those side cabinet brands play 20 percent off, and you have to fight to thirty percent off.

Many garment enterprises began to clean up their quarterly inventory during the activity, or raise the retail price to win the profit space during the period. This also appeared the way of reporting a brand in the beginning. Although there is a suspicion of bullying consumers, consumers still get substantial benefits from a certain angle. The part that is not high is not the number of clothing and apparel enterprises, but is divided by the "new" economic operation mode; who should be condemned?

We all need reason: of course, clothing manufacturers are reasonable in price, no discount, shopping malls change full reduction, full delivery, buy reduction, buy and sell means, buy 400 minus 350! Clothes do not need money. Workers do not pay wages. Operation does not cost. Consumers need to be more rational in dealing with commercial stunt activities. Clothing manufacturers need to treat consumers in a sincere way, reasonable pricing, department stores need to replace this kind of promotional gimmicks which are bad for several parties, let everything return to reason, let consumers really get benefits is the most important; can not directly shift the competitive pressure of industry to businesses and transfer to consumers, this is certainly not a permanent solution.

Some people say that the clothing industry and the department store industry are husband wife relationship, fish water relationship and flesh and blood relationship. It is only to express their complex feelings. Since they can not abandon each other, we must treat them sincerely. The weak need to become strong themselves, and the strong need to properly protect the living space of the weak. Not because the department stores have three thousand "Hakkas" merchants, so that businesses can become angry little wives.

On the way, brand We need to work hard at department stores.