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Chongqing Enters The Fashion Capital With The Help Of Shoes And Clothing Enterprises In Italy.

2013/3/14 14:43:00 29

Foreign Trade Commissioner Italy Shoes City Council For Trade Promotion

Italy is "factory", Chongqing is "shop", Italy < a href= "//www.sjfzxm.com/news/index_h.asp" > shoes < /a > will achieve zero distance with Chongqing customers. Recently, the Italy Municipal Foreign Trade Promotion Committee, the Italy Foreign Trade Commission and the Italy Milan exhibition company held a press conference. Hundreds of shoe brands wanted to find Chongqing buyers in Shanghai International Shoe Expo next month. It is understood that these brands focus on high-end customization, targeting the high-end consumer groups in the city. 
"P > Italy Foreign Trade Committee," Italy "made more emphasis on material and hand-made. "For example, manual customization, the craftsman will design according to the guest's foot type, one person, one edition. And according to the material chosen by consumers, the price is different. This belongs to high-end consumption. " He said that many brands coming to China reveal strong intentions and hope to find partners in Chongqing. 
 it is understood that in the international second tier brands gathered more intensive Beijing, Shanghai and other cities, the advanced custom dress is already a fashion. This "advanced customization" will be settled in Chongqing this year. Li Dongwei, the regional manager of Italy a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear > /a > Monnalisa, said that she will open stores in Chongqing this year. According to the introduction, the brand is a 7 year old girl wearing a cashmere coat, the price is 3000~4000 yuan. And Kiton brand also said that this year will accelerate the opening of stores in China, Chongqing is also listed in the list of cities. Zhang Xiaofeng, vice president of the Italy Municipal Council for promoting trade, believes that the entry of Chongqing enterprises in Chongqing can help create a fashion capital. 
 as a famous sports brand in Italy, Kappa belongs to the earlier overseas sports brands entering the Chinese market and has a particularly fashionable position in the minds of consumers. At the same time, Kappa is also the first brand to dabble in the domestic electricity supplier market. From the first online store opened at Taobao, it has now been covered by many influential e-commerce platforms and even its own brand electronic business platform. On the way of development, Kappa has been step-by-step, and the success of Online and offline businesses is also traceable. 
 stable and tasting new 
 reviewing the development course of the domestic e-commerce market in the past ten years, 2007 can be said to be a "blowout" development period. In this wave, Kappa also saw the great potential of China's e-commerce market, and decided to launch the first online store in 2009. At that time, the market of e-commerce was like a pool of unfathomable well water, and the brand chose Taobao as the first step for the test out of "exploring the road". 
The success of "P > in Taobao has also strengthened the Kappa brand's further progress in the field of electric business. In the choice of the electronic business platform that covers the target consumers more accurately, vip.com, the famous brand discount network in China, has become one of the most important partners of Kappa. After a long period of running in, Kappa and vip.com established trust relationship. Not only did they launch exclusive network cooperation, but they also had big concessions. In November 1st, vip.com launched the Kappa < a href= "//www.sjfzxm.com/news/index_f.asp" > men and women shoes < /a > special sale, men's shoes 2.5 to 62% off and women's shoes 1.8 to 64% off discount, once again broke the highest point of profit. As for Kappa, it is the biggest gain in the "tasting new" mode to promote brand recognition through vip.com's high-quality e-commerce platform. 
 diligently leading consumption > /strong > /p >
 in the fierce market competition, "some people can become famous overnight and some people will evaporate overnight." The description is the fierce competition in this area, and sales volume is a curse that dominates the fate of merchants. Kappa naturally understands the relationship, but in the field of e-commerce, the brand pays more attention to communication with consumers. Because it can directly face consumers, it can convey the connotation of the brand more accurately and carefully. 
Shortly before "P", Kappa and vip.com held a "I am I, I am the leading role" spokesperson selection contest, looking for energetic and daring to show the city men and women, causing a fashion craze. In October 13th, 10 winning members from all over the country gathered in Guangzhou vip.com headquarters for the first round of filming. Youthful spirited and passionate, a href= "//www.sjfzxm.com/news/index_s.asp" > collocation < /a > became a beautiful landscape of the event. Sales are no longer the single goal pursued by Kappa. Consumers are able to stimulate the inspiration and desire of wearing clothes while buying products, which is what the brand is happy to see.