Interview With Ma Lan Roberto Riccio, President Of Fashion Design Institute, Fashion: How To Combine Fashion With Business

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P fashion week is a curious and puzzling place. It wants to know what the most fashionable elements of the season are. It can be seen in fashion week. But those fashionable, unique and even weird "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "can be worn out in the fashion show. This is unthinkable and puzzling.

To this end, the reporter interviewed Maran Gene Fashion Design Institute president Roberto Riccio, he was puzzled for us, how fashion and business integration.

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< p > Ma Lan gones Design Institute is one of the three fashion colleges in the world, built in 1935.

After the campus of Milan, Paris and London, Maran Gene fashion and design training center opened the first Asian training center in Shanghai.

Roberto Riccio has been president of Maran Gene fashion design school since 2009, and is responsible for managing the 3 European campuses and Ma Lan Gene Shanghai fashion and design training center.

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P: < strong > reporter: what kind of role does the fashion design institute play in the growth path of < /strong > a target= "_blank" href= "//www.sjfzxm.com/" > strong "designer" /strong "/a" less "? When can China have the top fashion brand like Japan?

< p > ROBERTO RICCIO: the design profession in Italy is generally without a degree.

If you must have a degree, you have to go to the UK or Europe for further studies.

Compared with what degree you have, people often ask questions like which school you are studying.

Every June, a company like Armani will recruit new designers from us. One of the most important criteria for recruitment is whether we can get to work immediately.

So many of our teachers teach in schools in the morning and go to big luxury companies or their own companies in the afternoon.

This will ensure that your curriculum is not out of touch with the market.

The essence of whether designers need to go to fashion colleges is whether fashion can be learned and cultivated.

One aspect of fashion is creativity, but many times these ideas need methodology.

For example, your inspiration may come from learning fashion history, not just out of thin air.

Italy fashion or Italy design is very pragmatic.

To sum up, Italy manufacturing contains three main points: entrepreneurship, focus on functionality, and design in detail.

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< p > through research, it is found that emerging markets, especially China, are particularly interested in manufacturing in Italy.

For pure Italy, the demand for fashion teaching is very large. What it needs is all Italy manufacturing, schools are Italy, teachers are sent from Europe, teaching methods are Italian, and so on.

Japan started its fashion design about 35 years ago. China started about 10 years ago.

Japanese designers often express their own national things, while Chinese designers are more open. They want to learn the latest fashion.

I think it's just a matter of time.

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P: < strong > reporter: many colleges are paying more and more attention to digital courses. What is the degree of digitalization of fashion industry? < /strong > /p >

< p > ROBERTO RICCIO: with the rapid development of Internet, e-commerce and social networking are booming.

Digitalization is definitely a trend.

Fashion industry should adapt to this development quickly.

At present, digitization is not just about marketing.

Many Italian company's e-commerce platform sales can reach 20% to 25%, and some start-ups can also rely on digitalization to reduce the cost of promoting their own brands.

At present, I think one of the most important problems is to pfer the purchase experience of luxury goods to the Internet, that is, more people buy luxury goods online.

The key is not to say that online shopping is not reliable, but that it can match the physical store's shopping experience and after sales protection.

With these experiences, more people can be encouraged to shop online.

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P: < strong > reporter: there are endless innovations in the fashion industry. We can often see many cutting-edge fashion designs, but these designs are not necessarily acceptable to the general public, nor are they necessarily suitable for standardized production.

What do you think of the relationship between cutting-edge design and commercialization? < /strong > < /p >

< p > ROBERTO RICCIO: Crazy design is never the mainstream. Good designers should use good fabrics and design well and well sold a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >, which is the spirit of Italy design, avoiding those designs that can not be worn to the street.

The design you say will appear on the fashion week of Paris, but will not appear in Milan fashion week.

The Italians were businessmen. 500 years ago, Michelangelo and Da Vinci painted pictures for the church because the Pope paid them a lot.

500 years later, the same is true today. The design and fashion that can serve the business are the mainstream.

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