Wang Zhuo: Talking About The Situation Of China'S Garment Industry In 2013

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Wang Zhuo, vice president of the China clothing association, introduced the understanding of the 2013 China's clothing industry situation at the ninth p a href= //www.sjfzxm.com/news/index_cj.asp annual meeting < /a >. < /p >
< p > Wang Zhuo believes that, first of all, from the perspective of market consumption, the growth rate of market consumption has gradually slowed down, and sales have entered a moderate growth period, and this situation may exist for a long time. Second, in the future, the price of clothing will tend to be more reasonable, which means stable growth and reasonable cost performance. Third, clothing exports are at a low volume and price increase. This is a good thing. < /p >
< p > Wang Zhuo said, in short, the future development of "a href=" //www.sjfzxm.com/news/index_c.asp "dress > /a" is entering a critical period of adjustment, transformation and innovation. In particular, from the perspective of domestic brands, in the past, we could do a lot of horse racing. China has the consumption market of the world's 1/4 population. We produced a brand, made advertisements, produced products, extensively solicited agents, and hung a map of China. We began to insert red flags in the second tier cities and three tier cities across the country. This is the way of development that we have long relied upon since the reform and opening up. In the 07 year, when the growth of consumption approached the total retail sales of society, we realized that inevitably, a change would take place in our traditional mode of growth. That is to emphasize the terminal, emphasize product innovation, emphasize the innovation of business mode, business system and business principle. For example, there are now electricity providers and various channels of intervention. Export is also facing such a change. Originally, our price is very low, and it is competitive in the whole world. Now our production factors reach this level, and we also need our unique competitiveness in technology, production, including marketing mode, so as to form a processing brand. When a large number of processing brands emerge, they can achieve less volume and increase in price, while ensuring stable export growth. < /p >
< p > > a href= "//www.sjfzxm.com/pioneer/" > Wang Zhuo < /a > said that at present, we are entering the critical period of deepening reform. In fact, the most important content is the internationalization of our enterprises and brands, that is, the international vision and international operation. It is not just a market internationalization, which includes internationalization of capital operation and internationalization of market operation, including supply chain production and operation system, including internationalization of talents, product development and internationalization of design. So, our large enterprises, 50 of our listed companies should further develop. In addition to the original only small flag in various parts of China and occupy the market, it is not enough to support future capital market's appeal to it. In addition to practicing internal strength, increasing product competitiveness and increasing connotative growth, there is another important aspect of future development, which is to take the road of internationalization. Wang Zhuo said, we often encounter such problems, that is, some journalists or consumers often talk about China's brand and many foreign brands, which is that we are not as good as others. In fact, we ignore a core problem. The biggest difference is the problem of internationalized operation, that is, global production, global sales, global brand operation capability, product operation ability and market operation capability. For our large well-known brand group and well-known clothing group company, in the future for a long time, in addition to enhance their own ability to resist risks, growth ability and retail growth ability, international operation is also a topic that we have to think about and have to do. Fortunately, we have some achievements at the moment. For example, we have many brands, such as Jiangnan Buyi, Bosideng and so on. Some excellent brands have already opened dozens of stores around the world, and some close to hundreds of retail terminals. These are a very good start. < /p >