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Interpretation Of The Brand Women'S Clothing Shop Needs Attention

2014/4/6 11:24:00 24

Women'S ClothingShop ManagementBusiness Strategy

< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > Product < /a > part: < /strong > /p >


< p > 1, is the product style suitable for the local market? What is the competition status of local products? < /p >


< p > 2, what is the competitive advantage of the product price in the business district you choose? < /p >


< p > 3, what is the integrity and continuity of the product? Look at the previous years and the last season's products < /p >


< p > 4, clear positioning? < /p >


< p > 5, is there a big difference between product quality and price? < /p >


< p > 6, or choose different styles of Brand Company to do some research.

< /p >


< p > strong > two, < a href= "//www.sjfzxm.com/news/index_c.asp" > manufacturer < /a > part: < /strong > /p >


< p > 1, what is the credit rating? < /p >


< p > 2, what is the shipping capacity of the production base? < /p >


< p > 3, what is the strength of operation? < /p >


< p > 4, what is the current situation of store operation and sales policy, especially those close to your city? < /p >


< p > 5, what is the importance of profit space and manufacturers' attention to price protection? < /p >


< p > 6, service support is more or only a little bit, for novices, the chance of success is quite different.

Education and training are essential management procedures for modern businesses. Only in this way can the quality of employees be improved. There is really no way to at least clearly understand how to improve performance and service customers.

< /p >


< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp" > shop < /a > part: < /strong > /p >


< p > 1, location: to grasp the "passenger flow" is the principle of "money flow". The location of women's clothing store is very important, which can almost decide the survival state of the storefront.

Generally speaking, when shopping, women choose clothing centers and commercial streets which are concentrated in clothing stores, because there are more clothes to choose from.

This is also determined by women's shopping psychology.

Therefore, we should consider choosing the former.

< /p >


< p > in fact, the high rent of good shops is not formed two days in a day, nor can it be arbitrarily raised. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the rent owner, so a good face can not be rented out.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

< /p >


< p > 2, the import should be broadened, so we can better publicize the shop. The most important thing is to shop in the store, and other advertisements can save us.

We need to consider whether customers can browse goods freely and comfortably when they enter the store. The distance between main lines should be above 1.2M.

< /p >


< p > 3, rents and tenancy: high rents increase business costs and increase business pressure and risk. We must plan our investment projects carefully to see if space can not do business.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

< /p >


< p > 4, passenger flow statistics and business forecast, competition situation in the same industry: mainly the operating performance and the price level of the goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

< /p >


< p > 5, design and effect should be done well, not to save 5000 but not to do well. Selling to clothing is not only a place for sales, but also a display of personality.

The design style, props, lighting and so on of the store show the quality of clothing, improve the added value of clothing, and bring pleasant feelings to employees and customers.

< /p >


< p > external lighting and window are also the focus of attention of various brand stores in recent years. Fitting rooms: a place that has to be mentioned. Dressing rooms can be used to decide whether clothes can be sold out. Therefore, we must pay attention to details and suggest that we should pay attention to privacy problems. A pair of high-heeled shoes that can be conveniently worn can shine on the head's mirrors and combs.

< /p >

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