Experience Oriented Commerce Is The Development Direction Of Future Shopping Centers.

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > "Red Star Mei Kai Long" < /a > the first shopping center project involved in commercial real estate, "Aegean Sea shopping center", is located in the sun palace area of Sanhuan, northeast of Beijing. It has a volume of 130 thousand square meters and nearly ninety percent of its physical examination.

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< p > last year, the project was pformed from the building material home hall to the experiential < a href= "//www.sjfzxm.com/news/index_c.asp" > the shopping center < /a >. This move coincides with the rapid development period of China's commercial real estate, and fully excavates and utilizes the advantages of the three ring main road area. Besides, the Baisheng building located in the traditional department store is separated from the project, and the customer stream to Parkson must go through this place.

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< p > heaven, time, place, people and people are all concerned. Successful pformation seems to be a foregone conclusion.

However, regret is always accompanied by perfection. When the Red Star Real Estate lost "Aegean Sea" news spread, investors began to think, commercial real estate insiders began to think.

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< p > relocation of commercial projects and < a href= "//www.sjfzxm.com/news/index_c.asp" > format adjustment < /a > is not uncommon in the commercial real estate sector.

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< p > in the process of commercial real estate pition from traditional department stores to shopping centers in China, the upgrading of commercial property and the adjustment of formats have long been a persistent theme in the commercial real estate sector. Operators are constantly increasing the proportion of their experience formats.

DTZ DTZ, director and director of business consulting in China, has been engaged in commercial real estate consulting and rental services for many years, and has rich experience in commercial real estate.

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< p > he believes that experiential commerce is the development direction of future shopping centers, leading factors include format experience and functional experience.

However, experiential shopping centers are not just a simple collection of experience formats, but how to create unique highlights of the project is the key.

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< p > format experience requires commercial projects to break through the shackles of traditional format planning and create unique highlights of projects. Do not use "bringing ism" to let commercial projects shine their unique charms and personalities.

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