Where Will The Retail Business Of Xingguang Department Store End?

Less than two years after the opening of Foshan, the relevant person in charge of New Light Department responded that the performance was not the biggest reason, mainly because of differences between the owners in the future business orientation and development direction, and finally led to the breakup of P.

But it is undeniable that there is not much passenger flow and it is an indisputable fact that business is difficult to continue.

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In the Internet age, when the whole people are shopping online, Taobao's "double 11" will be able to exceed 35 billion yuan a day in the era of sales. Is the glory of traditional department stores no longer? How will their business model go? < /p > p

< p > < strong > traditional < a href= > //www.sjfzxm.com/news/index_c.asp > operation mode < /a > difficult to continue < /strong > /p >.

< p > May 21st at 7 p.m., when the reporter came to Xinguang department store located in Xintiandi Plaza, the graduation advertisement on the front screen was particularly conspicuous.

In the lobby of the first floor, many shoe, clothing and bedding merchants have carried out the final promotion at the scene, attracting many people to stop, but in addition, there are still few people on other floors.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > New Light Department Store > /a > announcing the completion of the business.

Looking around the city square, Jiasheng International Plaza and times Baihua square, shops were vacant and sparsely crowded.

If you look around, you'll find it's not just the Nanhai Xinguang department store.

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P in Xintang, Guangzhou, another modern department store in Guangzhou also closed a local store.

In Shenzhen's new city square, the former Shenzhen first shopping center (mall), after the evacuation of the main store, West Wu department store in 2012, the whole shopping mall has also fallen.

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< p > according to the latest statistics of China Business Information Center, in April 2014, the retail sales volume of 50 key large retail enterprises decreased by 7% compared with the same period last year. This year after the negative growth of retail sales in the 1-2 months, the retail sales fell again, and the decline was obviously more than 1 to February.

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< p > it is not hard to see that the cold season of retail business has arrived, and some retail enterprises with less advantageous strength are more difficult to sustain.

People in the trade and distribution industry pointed out that the period of developing a new store in the past is 2-3 years, but now the incubation period of a new store has been extended to 3-5 years or even longer. In the background of the continuous rising of the main cost of rents and management fees, utilities and labor expenses, some new department stores or shopping malls have not yet survived the incubation period and have fallen down.

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< p > "the price is high, the commodity is the same, there is no characteristic."

This reporter got the most comments when he interviewed people randomly in Xinguang department store.

Obviously, under the impact of the Internet, the traditional department store business model has been difficult to continue.

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< p > > strong > shopping mall < a href= > //www.sjfzxm.com/news/index_c.asp > retail > /a > where to go? < /strong > /p >

Although P has fallen down a lot, it does not seem to affect the subsequent strides.

Following the official opening of Nanhai Yi Fengcheng in Ping Chau in early May, the Vanke Plaza in the South China Sea is also about to open. Not far from the South China Sea Wanda Plaza will also be open in the second half of this year, plus the South China Sea Plaza, Baoli water city and Kade square, which are already in operation. The shopping malls in Guicheng are almost saturated.

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< p > rabbit death.

When the traditional department stores are no longer in urgent need of pformation, where will a shopping mall go? < /p >

< p > to this end, the South China Sea Yi Fengcheng announced that it will create the first experiential shopping center in Foshan and the proportion of catering business to 30%.

And the South China Sea Wanda Plaza also revealed that it will reduce the clothing department store format, while improving the experience format, including catering, leisure services will be greatly improved.

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< p > in fact, the change of traditional shopping malls has already appeared in foreign countries.

Mainly in the United States, the department stores in the United States currently have Macy 's, T.J Max, etc. their common characteristics are large department stores, which are run by large and professional commercial real estate companies.

In the face of the impact of online shopping, many local department stores are turning from traditional "big and full" business mode to specialization, high-grade and quality.

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< p > "in fact, shopping malls and shopping centers will definitely exist. No matter how you shop online, you definitely need places to eat and relax, and offline shopping experience is also not available online."

Ms. Huang said that although she had online shopping every day, she would go out shopping and eating with her friends every week, and play with children in the amusement park in the mall.

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