Vietnam Imported More Than $950 Million In Cotton Yarn In The First 8 Months.

According to the statistics of Vietnam cotton yarn Association (VCOSA), as of the end of 2013, Vietnam had more than 100 spinning mills, producing about 720 thousand tons of cotton yarn per year, equivalent to 6 million 100 thousand spindles, accounting for 2.1% of the world's total spindles.

Of these, 250 thousand tons of cotton yarn are sold domestically and 470 thousand tons are exported.

Vietnam's main export market is cotton yarn.

South Korea, Indonesia, Thailand and India, of which exports to China account for 44% of the total merchandise exports.

Reported that the first 8 months of this year,

Imported

Over US $950 million, an increase of 2.8% over the same period, and exports of about US $1 billion 600 million, an increase of 20%, and a trade surplus of over US $600 million.

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"Casual wear will not have no market, nor is it a student suit or sportswear. With the upgrading of domestic consumption and the increasing investment in sports and leisure, there is still room for development for local casual wear."

Mao Lihui told reporters.

However, the domestic leisure wear brands should seize the market development opportunity, and obviously need further improvement.

In Mao Lihui's view, the quality of Chinese casual clothes can not reach consumers' demands at first.

"Also a running suit, Japan and South Korea and other international brands made products not only color harmony, quality sense is also very good, but the domestic casual wear is difficult to achieve this level, in the design and selection of fabrics, homogenization is very serious."

Mao Lihui said.

In this regard, Mao Lihui believes that leisure wear brands to reverse the development dilemma, is bound to do a good job of target audience research, casual wear market segmentation and re positioning.

"If the brand wants to do well in the market, we must do a good job in studying the target audience.

At present, the consumer market has changed from the mass market to the sub market and the elite market, and we must grasp the research of this kind of crowd if we want to seize the crowd who has great potential to purchase.

Mao Lihui told reporters that according to his data, 65.8% of the crowd often go to the gym, and 65.1% of the crowd often patronize the brand store, and 53.1% of the crowd often go to high-end restaurants.

"It is precisely to understand the consumption habits of the crowd, and now many automobile brands have begun to advertise in fitness clubs."

But for the local casual wear enterprises, which have always been targeted at mass leisure, it is very difficult to directly pform to the elite crowd, regardless of the risk or operability of brand operation.

In this regard, in Liu Weiwen's view, focusing on the existing market of the brand, adjusting the product and channel strategy is more realistic for the pformation of the local casual wear enterprises.

"Casual wear enterprises must keep up with the current trend of fashion. As far as we can see, the audience of casual wear is more inclined to the style of Japan and South Korea on the choice of clothing styles."

At the same time, Liu Weiwen said that adjusting the channel strategy is also an important problem to be solved for casual wear enterprises.

"In addition to doing a good job in the electricity market, casual wear enterprises must increase their efforts to expand the three or four line cities."

Liu Weiwen told reporters that the future growth of casual wear brands will come from three or four tier cities even if they can successfully maintain the market share of the first tier cities.