End Of Season No Longer New Financial Products

"Investors are likely to be disappointed at the end of the year, and investors who expect super high yield financial products."

A city commercial bank's financial planner said that this year's bank liquidity is relatively loose, coupled with the adjustment of policy regulation, making the super high yield financial products difficult to reproduce.

In the past, in order to complete the deposit assessment task, the banks would launch some high-yield financial products at the end of the month, the end of the year and the end of the year to achieve the purpose of completing the assessment targets in disguised form.

However, compared with the liquidity of the money in 2013, the nearest bank can use "no bad money" to describe it.

The people's Bank of China released the financial market report in September on 10 22. In 2014 1~9, the financial market was running smoothly. In September, the volume of money market increased.

Continue downward.

Galaxy Securities released the next day report that, from the trend of the repo rate continued to decline, on the one hand, to achieve the goal of reducing the cost of social financing, on the other hand, the central bank through directional easing to increase the amount of cooperation, to maintain a relaxed monetary market environment.

And the new regulation to adjust the deposit to loan ratio of banks and calculate the deviation of funds and strengthen the management of deposit deviations also makes the power of banks to release super high yield financial products at the end of the season greatly reduced.

Since 1 in July, the bank's loan to deposit ratio has been adjusted to make the total amount of loans reduced (i.e., molecular reduction). The policy stipulates that 6 loans related to agriculture, loans and small and micro enterprises special financial bonds corresponding to the "three rural" special financial bonds will not be included in the loans.

In addition, in September 12th, the central bank and the Ministry of Finance jointly issued the notice on strengthening the management of the deviation of commercial banks' deposits (hereinafter referred to as "No. 236"), requiring commercial banks to strengthen the management of deposit stability, and at the end of the month, the deviation of deposits should not exceed 3%. Otherwise, it will take corresponding supervision, correction and punishment measures according to the severity.

This led to the failure of banks to complete the assessment index.

A financial product analyst told reporters that the above two policies made the bank stop the collection of high yield financial products at the end of the season, so there was no end effect in the three quarter, and many investors were disappointed.

With the gradual pition of bank deposits to daily average deposits, the end effect of the quarter has disappeared, and the rate of return on bank financing has generally dropped to 4%~6%.

A city commercial bank chief financial officer told reporters that the impact of policy assessment and future savings and loan interest rate is expected to decline, banks are also seeking innovation, but how to get rid of the implicit rigid payment of the inertia of thinking, become a problem to be solved in the development of banks.

The above executives said that the gradual increase of structured financial products is an initiative competition behavior. Although structured financial products have been regarded as traditional financial products, the diversity of linked targets needs to be improved compared with foreign banks. Rich investment targets and mechanism design of gambling can meet the needs of a large proportion of Post-80 customers.

Second is to strengthen the sales of innovative products.

The executive said that the recent release of the 100 index 100 Index Fund was sought after by customers. This shows that customers' enthusiasm for fresh financial products is still high, and their banks are actively looking for innovative product sales cooperation opportunities.

In addition, financial products co operated with the electronic commerce field are also popular. A bank in Guangdong has launched a "deposit for Apple 6 mobile phone" activity. As long as a certain amount of money is deposited and interest income is waiver for two years, an Apple 6 mobile phone will be obtained. This is equivalent to the use of expected financial gain in exchange for physical goods, which is also more cost-effective in terms of time value.

Finally, in the aspect of risk experience, products that can help users experience risks and recognize risks are also highly recognized by customers.

The characteristics of these products are that they will operate in a certain cycle without losing their capital, and the investors' capital will not be lost in each cycle.

Recently, a number of banks launched the net value of financial products are also recognized by the industry.

This kind of bank financing product similar to the public fund product does not promise guaranteed capital and liquidity. Its risk and return are higher than that of general bank financial products.

However, the products of the fund, FOF, MOM and star fund managers are not recognized by the banking industry at present, while the products such as special account management, quantitative investment, private placement, and participation in the pfer of interests are favored by the banking sector.

A few days ago, a survey published by Zhixin net published a research center of the information management center of the Bank of China. At present, domestic banks have a total of 14 trillion yuan in the form of internal and external financial management, and the total assets of banks are 160 trillion yuan. The proportion is not high. In the next 10~20 years, the scale of financial management will reach 80 trillion ~120 trillion, and the development space is still huge.