After Being Labeled With Chinese Characteristics, International Big Names Are Assumed To Be "Zhai Zhai" Goods.

A Burberry embroidered scarf embroidered with Chinese "Fu" has been controversial in social media in China. Netizens commented that "I always feel that there is no difference between the wholesale goods of thirty-five yuan" and "if I put it together in the wholesale market, I think this may be a cottage product!" it is resonated with other netizens.

In a short span of 5 days, the forwarding volume was close to 15000, and the commentary was close to 4000.

In the Boboli Chinese official website, the brand named the "Fu" scarf named "Fuyang he Chun Ge cashmere scarf". The scarf is priced at 5750 yuan, and has three colors of stone, camel and charcoal gray. The product is introduced to "praise the happy and peaceful Chinese New Year", which means "splendid and good luck" and "lucky sheep".

Chinese netizens are not buying this "scarf" with Chinese characteristics. On the contrary, most netizens have questioned the practice of Boboli, saying that the product "is really 35 yuan per commodity". Some netizens said that even their colleagues' mothers were disliked. Some netizens also said that the word "Fu" did not come back without "Mastering the essence of Chinese culture and bad reviews."

What resonates is the burning of her five-star red flag "Christmas gift" in 2012, Mao Yuping's micro-blog.

Mao Yuping said that this package with a national flag is absolutely more valuable to me than those with flowers and trees, but many netizens think he is just showing off his wealth.

HOGAN launched the 2013 snake year Chinese style limited edition shoes and handbags, with Chinese red as the main tonal, and beautiful snake pattern with golden and black stitches.

At the end of January 2014, the national HOGAN boutique has been sold in a limited amount.

Do you think this limited edition looks good?

Luxury goods industry frequently kneels to Chinese consumers. Luxury industry analysts say this is very normal. "The Chinese consume luxuries of 1/3 worldwide, and some categories even reach 50%. This tendency is mainly the behavior of consumer groups, all enterprises will do it, and it is a reasonable business behavior."

But he also said that the reason why Chinese consumers generally do not accept it is also normal. "Chinese consumers are usually full of discrimination against China. They are not willing to buy products of Made in China, but most of the products are made in China today. In fashion they prefer westernized products. Western culture marked pop is definitely more popular with Chinese consumers than printed with Chinese culture."