Quanzhou Marketing Innovation: Dare To Try New Ways

Nowadays, all industries in Quanzhou have found their niche in the field of electric business, thus driving the development of the offline industry.

But in the new formats and trends emerging in the era of "Internet +", traditional industries should also be more precise and clear about the location of the Internet.

The development of the private economy is also a paradise for the development of the electricity supplier. The Ali Research Institute has analyzed three characteristics of the electricity supplier, namely, the good economic foundation, the number of entrepreneurs and small businesses, and the high penetration rate of the Internet among enterprises and residents.

Hao Jianzuo pointed out: "the reason why the electricity supplier is so hot is that the product information is asymmetric at present, for example, the price of the same product line will be lower than that of the line, which virtually stimulates people's choice.

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In fact, the electricity supplier is only a means and tool. It is increasing the turnover on the surface. It is actually moving the products under the line, resulting in the contraction of the volume under the line. My understanding is that "Internet +" should better serve the traditional industries.

To achieve this, we can start from two aspects: the development of new customers and the maintenance of old customers.

The former focuses on diversified marketing while the latter is mainly quality and after-sale.

Hu Hui, a young man from Shanxi.

The group's staff stationed in Quanzhou were acutely aware of the business opportunities contained in it. In 2011, he resolutely went to sea, relying on his rich business operation mode and human resources, and locked the two major fields of "e-business operation and technology, visual outsourcing service", and began his life's entrepreneurial journey.

"Quanzhou has the advantage of supply chain, and enterprises are willing to try new ways, and are willing to invest in innovation."

Hu Hui told reporters that a series of development advantages of Quanzhou electricity providers have made him determined to go to sea.

Facts have proved that his choice is correct.

Now, Quanzhou huogu Agel Ecommerce Ltd founder and general manager, Hu Hui, has made impressive achievements in the industry. He quickly seized the market and made relevant technical services for more than 200 electric business enterprises.

"Hui Hui said," when the hook began to develop, in order to survive, what kind of enterprise order would be picked up. Now, the hook operator has to "subtract", to do all the mother and child category service providers, and focus on "small and fine".

"At the same time, Quanzhou has a strong entrepreneurial atmosphere, and entrepreneurship and innovation are combined with electricity providers to develop rapidly."

Chen Shixin said that many years of industrial accumulation brought Quanzhou a large number of talents in advertising, marketing, design and other fields. After the development of traditional industries encountered certain bottlenecks, "Internet +" pointed out the path of upgrading the resources through the Internet and reforming channels for traditional enterprises.