Zara Founder Creates Successful Wealth Life

Despite nearly the beginning of the year, Amancio Ortega showed no signs of diminution. In the next 3~5 years, Inditex plans to expand the space of 8~10% stores every year.

According to the latest articles in the British media, we have discovered five known secrets of Ortega:

1) he usually eats lunch with his employees in the cafeteria of the company, and often shares a table with some designers, fabric experts and buyers in the factory rather than sitting in the office.

(it reminds us of the popular open office mode in the Internet Era).

2) he spent most of his life in the town of La Coru n a in the Spanish town, and had an unexpected acquaintance with the villagers in the countryside.

After leaving office as chairman of Inditex in 2012, he would go to the headquarters near Arteixo city 10 kilometers away every day.

Today, I go to the same coffee shop every day, and I often take a walk in Plaza Maria Pita square.

3) although his wealth comes from clothing, it is strange that he is not interested in fashion and is not loyal to his brand.

Most of the time he wore the same clothes -- blue suit, white shirt and grey trousers, and none of them came from Zara or other brands.

4) since the company went public in 2001, Amancio Ortega's Inditex share of Zara parent company has been basically maintained at 60%, which is currently worth 715 billion. This may be one of the reasons for his simple life because he basically doesn't sell shares in his hands, and he can not cash in to improve his life.

5) his hobby: raising chickens in the Grange.

Let's take a brief look at Ortega's history of self-made Entrepreneurship:

In 1936, Amancio Ortega came out of the poor village of Busdongo de Arbas in northern Spain. The family barely lived on their meager income. Her father was a railway worker and his mother was a maid.

stay

Growing up and suffering during the civil war, she worked in a clothing store in La Coru n a since she was 13 years old.

At the age of 20, he made a women's bathrobe with his siblings and his ex-wife, Rosalia Mera.

In 1975, the first store opened.

From the very beginning, the company's

It is speed that meets the needs of consumers in the shortest time.

Zara updates inventory every two weeks, and orders delivery within 48 hours. What kind of goods and goods do not need to be decided by the store manager. They are trained professionally, accurately understand the current fashion trend, and know what consumers want and even know what consumers wear.

Benefit from efficient logistics operation.

More than half of the costumes are produced in Europe. Within three weeks, new ideas can be put into production from the design, less than half the average time of most retail chain brands.

Inditex has Zara, Bershka, Pull & Bear and Massimo Dutti brands, and has 6500 stores in 88 countries and regions, with annual sales of over 18 billion 100 million euros. It is clearly the largest fashion retailer in the world.