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Online Shop: We Need To Know How To Promote Our Brand.

2015/7/13 17:24:00 35

Online ShopPromotionPublicity Strategy

If a plan is not implemented, it will eventually be zero.

What we want is not excellent theory, but a down-to-earth effect.

To popularize, remember two words: stick to it.

As we all know, it is easy to open online shops.

The product determines whether online stores can survive and develop well.

Nowadays, e-commerce is developing vigorously. Many enterprises are all rushing to get together. They all want to share the delicious cake of e-commerce.

All of them have set up their own shops on the Internet, and do not really look at their products to take the electronic business model, which is suitable for the online sales model.

The most important point is that online shops are a way for you to open the sales market, rather than a way to clear inventory.

How can a shopkeeper run a shop? Many people want to know how others can be crowned.

Business is also a skill. Some shop rules need to be understood.

The first thing to do is to analyze the situation, analyze the industry dynamics, analyze the platform of C2C, such as eBay, pat, etc., and analyze the competitors.

1, self analysis: analyze what you have.

Resources

(such as: manpower, funds, etc.), as the saying goes, how big shoes are the feet, the overall planning of the shop: decoration, photo taking, etc.

Effective use of funds: seeking the most suitable way of promotion.

2, industry analysis: pay attention to the dynamics of the industry. If you sell clothes, you have to understand what clothes are popular and which styles are good.

Seize the industry information at any time, so that their products are not lagging behind others.

3, C2C platform analysis: This is my personal mention.

C2C platform has a great bias, the mall must be more exposed than ordinary shops.

If there is a fund to open a mall, it is necessary, but the premise is to have good products and more kinds.

Take cosmetics for example. You just go to pat online search cosmetics and arrange in front of you. Almost all of them join a fake three shop.

If you know this, will you immediately apply for a three loss?

The shops that have not lost three of the fake shops have been shielded from the shops two.

Shop product

Now.

4.

Competitor

Analysis: what do your colleagues sell and how they shop? As the saying goes, "know yourself and know others" can win victories.

Your shop is so well decorated that you should do something about it.

What promotions do the peers can learn from and learn from Lu Xun's doctrine.

First, let's talk about how to promote the station.

Through train: the good result of straight through cars is obvious, but the key is the setting of key words. But now the keyword competition is so big that the general small sellers can hardly compete with big businesses.

It is recommended to set up their own keywords, mainly to create the creative title of the merchandise, and the two is to make the merchandise picture well, so the click rate will go up.

Taobao: I like Taobao promotion. If your products sell well, the Commission is high.

Taobao customers will automatically come to the door.

But if your sales volume is not very large, very little competition will be pushed.

A lot of search promotion volume is the largest, the largest sales promotion.

The general seller can only go to Taobao customers.

Taobao help you promote, even if you did not sell goods, but also for your goods made an ad, so the owners do not stingy that point of commission.

Seller third party service: Taobao is doing well, the key is a lot of free.

A month of trial also many, install a small AI for their shop, always pay attention to customer dynamics.

Finding the right third party service is the best.


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