Fast Fashion Brands Actively Layout China Market

August 18th, Asia's largest clothing Retailer GU, the fast fashion group, announced its sole entry to Tmall.

As a clothing brand belonging to Xun group, the sales volume of GU from 2006 to August 2014 reached 107 billion 500 million yen, which is considered as a pillar brand within the group and UNIQLO. Compared with the strong performance of Japan's local market, GU has been popular with many young people in Japan to offer the latest and most interesting fashions at parity. Compared with UNIQLO, GU's location is younger, trendy and free.

GU has 315 stores in Japan, entered the Chinese market in 2013, and opened two stores in Shanghai, and quickly accumulated high popularity in China. Yuzuki Ji, executive director of GU, said: "consumers are increasingly strong in their voice free from geographical restrictions and free to enjoy GU fashion, GU Tmall The flagship store is born here.

The official flagship store will officially open in August 24th and launch the new product in Tmall's autumn and winter new activities. GU and Tmall will further cooperate in the future.

Choosing to open on the day of Tmall's autumn and winter renewal is also the right time for the brand to get a lot of exposure. In the two quarter of spring and autumn every year, new products will be launched in the spring and autumn of 2015, and Tmall will bring out millions of new products with massive quality businesses. In August 24th, Tmall's autumn winter Huan new year will start in August 24th. At that time, GU will start the autumn new products with many fast fashion brands on Tmall, and will take the lead in Tmall's new style.

Yuzuki Ji, senior vice president of fast marketing group and President of GU executive director, said, "GU brand has entered China for more than two years, and there are two offline stores in China. Six months ago decided to enter the field of electricity supplier, choose to enter Tmall instead of other platforms, is believed that the brand is the most powerful among all electric providers. " According to its disclosure, all GU products will be displayed and sold on Tmall, and the price of the e-commerce platform will be consistent with its physical stores. "This cooperation is not exclusive. At the company level, we want to see the sales situation after the cooperation, and then decide whether to expand cooperation with other electric providers."

　　 Fast fashion Brand actively layout China market

Since 2009, when its flagship brand UNIQLO entered Tmall in 2009, Tmall has gradually introduced GAP, Topshop, ASOS, C&A, Forever21, MANGO and other world-renowned fast fashion brands. In 2014, the world's largest fashion group Inditex group's 6 fast fashion brands ZARA, Pul and Bear, Bershka, Massimo Dutti, Stradivarius and Oysho landed on Tmall one after another, and reached an exclusive strategic partnership with Tmall. At present, there are 90% fast fashion brands in the world in Tmall.

Tmall apparel general manager Ding Ding said that Tmall gradually formed a fast fashion business circle. Accordingly, Tmall also gathered a large number of young fashion consumers.

If 6 years ago and UNIQLO's hand in hand opened up a new chapter in Tmall's globalization, the hand in hand with GU signifies that Tmall has successfully molded the platform into a global and quality brand base.