Michael Kors Surpasses Ralph Lauren To Seize Market

At present, mobile devices have become the first choice for visiting fashion and shopping websites.

According to the latest annual trend report of PM Digital, "2015 Trend Report: Luxury Brands Online" data show that the highest market share of luxury brands is Michael Kors and Ralph Lauren, which are the brands that shoppers first search for, and most of them use mobile devices to visit and shop on the website.

The research company said it was the top ten.

Accounting for 81% of the total market share of online brands, leading brands including Michael Kors accounted for 19.2%; Ralph Lauren accounted for 18.9; Coach accounted for 12.1%; Louis Vuitton accounted for 9.1%.

Michael Kors successfully surpassed the top ranked Ralph Lauren last year.

It is worth noting that the three key words and products of luxury brand websites are: 3.1% of "outlet", 2.5 of "shoes" and 2.3% of "bag".

The report says, "

It has barely won the highest market share of luxury brands, the first fastest growing retail giant.

Its leading position this time is mainly driven by michaelkors.com's special high traffic flow, especially in the 2014 quarter and the first quarter of 2015.

On shopping websites, the highest luxury visits are Amazon.com, eBay and

。

The research company said, "almost 40% of the luxury brand websites exit to the same type of shopping websites, mainly other luxury brands and department stores, but also online retailers and affiliate sites."

The report also includes Instagram fans ranking.

According to the number of fans counted, Louis Vuitton ranked first in the number of 6 million 300 thousand fans, Chanel ranked second, it has 5 million 800 thousand fans, Dior ranked third, accounting for 5 million 300 thousand fans.

As other analysts have pointed out, mobile devices are fast becoming a device for accessing websites and shopping.

PM Digital says mobile devices account for 57% of the flow of luxury web sites.

"Luxury consumers are more likely to be on smart phones or tablet computers than ordinary Internet users. Only 35% of users use mobile phones to visit."

The company said.

In terms of brand search, Google gained 47.4% of its search share, followed by Yahoo 1.7%.

In the field of social media, Facebook occupies the leading position in luxury brand traffic. YouTube ranks second and Reddit ranks third.

After Facebook and Google, the luxury website with the highest volume is Louis Vuitton.