The State Sports General Administration Is Preparing The "Sports Industry 13Th Five-Year Plan".

In December 8th, Feng Jianzhong, deputy director general of the State General Administration of sports, introduced the implementation of Document No. 46, pointing out that the total scale of sports industry will exceed 3 trillion yuan by 2020, and the added value of sports industry will reach 1% in the gross domestic product. It is estimated that in 2015, the sports industry will basically accomplish the "12th Five-Year" development target, with an added value of 400 billion yuan in sports industry and a 0.7% GDP share.

The General Administration of sports is currently leading 9 key tasks, with the layout of the relevant sports industry.

Enterprise Pathfinder, noble bird, Xun Xing shares and so on are expected to continue to benefit.

On the Hong Kong stock market, the State Sports General Administration is preparing the "sports industry 13th Five-Year plan". It is expected that by 2020, the industry scale will exceed RMB 3 trillion yuan, and the prospect of actively expanding the product line and sponsoring the PEAK sports (01968.HK) for major events will be worth watching.

The cost reduction of large-scale events and the improvement of sporting goods manufacturers' enthusiasm in the process of optimization are taking PEAK as an example. After consolidating the sport of basketball, the group has entered the market of running footwear products in recent years. As of the end of November this year, PEAK has sponsored and sponsored 34 professional running events, covering 100 km, marathon, vertical marathon, professional track and field competitions and mass road running.

Through sponsorship of PEAK's running shoes, the popularity of running shoes has been promoted.

Product sales increased by 16.1% over the same period, and gross profit margin increased by 0.4 percentage points to 36.5%.

At the same time, PEAK has ploughed overseas markets. At present, its products are exported to more than 70 countries and regions.

Signing and sponsoring major events with sports star players is a powerful means to brand. After signing a contract with Dwight David Howard of NBA in September, she signed a contract with "best sixth person" Louis Williams this month.

Next year's Brazil Olympic Games, the group decided to sponsor 10 national team athletes' clothing and sports equipment.

In the first half of this year, PEAK's overseas market income fell 9.6% to 263 million yuan, and its performance was not good. But it was mainly affected by the depreciation of the euro and the European market's income plunging 62.1%.

Asia, North America, South America, Africa and Oceania recorded 40.8%, 1.3 times, 99%, 1.85 times and 13% higher growth respectively in the first half of the year, reflecting the effectiveness of the endorsement and sponsorship strategy, and expected that the group's brand awareness and sales will continue to increase in overseas markets.