High Price Differential Still Exists In Canada Goose.

Canada Goose, a popular garment brand popular in Chinese fashion circles and spanlated literally as "Canada goose", recently opened its official flagship store in Tmall. However, after comparing the official website, purchasing agent and electricity supplier worldwide, the Beijing Commercial Daily reporter found that the high price difference between Canada Goose and purchasing agent of Chinese official channels still exists.

Beijing Business Daily reporter learned that a Rossclair Black Label parka 2580LB in Canada goose Tmall official flagship store price is 8600 yuan, the Canadian local purchasing agent's direct mail price is 7500 yuan, Taobao platform comprehensive ranking of the world's shop price from 4380-6250 yuan.

Canada Goose enters the Chinese market. On the one hand, it sees the potential of buying, on the other hand, it hopes to suppress the purchasing space. Canada Goose brand is concerned about the pressure to buy on behalf of the purchase, garment industry analyst Ma Gang believes that the actual impact of online shopping on purchasing channels is very limited, "many new products are first listed in foreign countries or do not sell in the domestic market, so consumers who choose to buy on behalf of the brand will not be abandoned because of the brand in the domestic way." At the same time, Ma Gang also said that in the long run, it is a process to get through the sales channels, and Canada Goose has some disadvantages in the existing channels. Compared with other brands, the brand lacks natural brand awareness in China, and it takes time to cultivate word of mouth and clear channels. Author: Wang Xiaoran Wang Yingying