Wanda And Tencent Jointly Built The First National Smart Plaza Pilot Landing.

Wanda and Tencent jointly built the first national "smart Plaza" pilot recently landing in Beijing Fengtai science and Technology Park Wanda Plaza.

In May 8th, Wang Jianlin, chairman of the Wanda Group and chairman and chief executive officer of Tencent Group Chairman Ma Huateng, visited Feng Ke Wanda on the experience of digital upgrading.

From the first floor of TGC, the glory of the "Canyon open day" exhibition area, to the four floor DQ beverage shop, experience the face payment "brush face", ordered a cup of "passion fruit jasmine tea", from UNIQLO through the line scan code purchase experience wisdom shopping.

Through the DSeelab holographic advertising screen to see the real effect of 3D naked, the two people walked the Wanda Plaza from beginning to end.

They personally experience digital results such as no parking, small program marketing, and brush payment.

According to introducing, as the first attempt of "shopping mall digitization", Beijing Fengtai science and Technology Park Wanda Plaza combines strong IP, multiple intelligent interactive devices and bottom data analysis capabilities, and achieves the effect of "new formats can attract customers, new segments are diverted to make consumption more precise and experience more intimate".

Enter the field, holographic projection, interactive screen, smart seal and other new offline intelligent devices have attracted people's attention.

With the "Wanda Plaza" small program synergy, the application of smart devices to achieve more accurate consumption guidance.

At the scene, the DSeelab holographic advertisement screen can display realistic 3D images without auxiliary equipment.

The lifelike images, such as shoes, clothes, cars and so on, emerge in the air, giving consumers a lifelike sensory experience, helping brands to accurately guide the flow.

On the spot, users of black technology interact with each other continuously. While feeling interesting and interactive, they also frequently praise the realization and application of the scenes under the black science and technology line.

In a number of brand stores in the Plaza, Tencent's smart retail "seven weapons" have brought a new shopping experience to consumers.

Public number, small program, mobile payment, social advertising, enterprise WeChat, cloud computing and pan entertainment IP "seven weapons" empowerment, not only successfully enhance the consumer experience, but also create a new and innovative shopping mall digital application paradigm under the online application.

In addition, Wanda Plaza also promotes the user's consumption experience through the marketing capabilities of WeChat.