Jingdong Luxury Goods Witness National Consumption Power Refresh Historical Record

According to reports, Jingdong this year, the 618 global Mid Year Shopping Festival cumulative orders reached 269 billion 200 million yuan, set a new record, and luxury business is one of the important engine of growth, the first day turnover reached 2.7 times the same period last year.

618 on the same day, the turnover of over 100 brands including Prada, Miu Miu and Salvatore Ferragamo increased by more than 10 times over the same period, and the turnover of luxury items increased by over 500% in 10 minutes, and the turnover volume grew by over one hundred percent over the same period.

The most luxurious luxury group made up of 1000 luxury brands has also created brilliant achievements in the global luxury industry. Based on the advantages of supply chain, logistics and quality customers, Jingdong has become the most valued and trusted partner in the world's top luxury brands.

As the first universal Shopping Festival after the outbreak, the Jingdong 618 not only once again witnessed the rise of national consumption power and the strong resilience of China's economy, but also rebuilt its confidence in many international brands, and the Chinese market was also highly regarded by many brands.

The Jingdong group with stable assets and income has driven the consumer demand of individuation, diversification and high quality, and has established a customer base for luxury consumption.

According to the analysis, among Jingdong 618 users who purchase luxury goods, young users occupy a large proportion. Jingdong attaches great importance to the establishment of new brands.

During the 618 period, the fashionable designer brand BY FAR sold out in 2020 and sold out more than 80%. Jingdong said that in order to better meet the needs of consumers, after the first online partnership with BY FAR, its luxury buyer team chose the money from the perspective of Chinese consumers' aesthetic style and wearing preferences.

Jingdong 618 battlefield report shows that the turnover of luxury clothing accessories increased by 213% over the same period, and the turnover of luxury shoes and shoes increased by 172% over the same period last year. Most online shopping luxury goods tend to be luggage and other items, because there is no need to worry about the size difference. In comparison, the protection of non-standard clothing and footwear in after-sales service is particularly important for consumer decision-making.

In order to dispel the worries of luxury brands and synchronize the upgrading of consumer shopping experience, Jingdong provides different modes of cooperation and supporting solutions, and the brand side can choose flexibly according to their needs.

The two mode, the first cooperation mode, is Jingdong's unique flagship store mode of Jingdong self + official authorization. The second cooperation mode is Jingdong pop official flagship store mode.

As China continues to open up huge consumer markets to the world, luxury goods are also playing an increasingly important role in this wave of high-quality consumer upgrading. At present, Jingdong luxury goods has brought together rich products from all over the world, including clothing, shoes, bags, accessories, jewelry, children's clothing and so on, to meet the needs of users of international brand shopping in all directions.

Jiang Ke said that Jingdong is the only three segment of the current electricity supplier platform for testing standards. "Trust is the cornerstone of Jingdong brand. We must ensure that every luxury item sold to consumers is genuine and in line with national standards. At this point, our appeal is the same as that of the brand."