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How To Define The New Trend Of Outdoor Down Jacket

2023/9/18 13:15:00 4

　　 On September 21, Tambor, a brand new series of high-quality domestic down jackets, will be launched soon. The theme of this conference is "new nature and freedom - Tambor defines new outdoor trends". It will hold a wonderful show in Shanghai with immersive scenes to define new trends of outdoor fashionable down jackets from multiple dimensions such as performance technology, craft fabrics, design and research and development.

　　 Immersion creates a grand show, and runs towards the "sun and moon in the heart"

　　 In Tibetan, Shangri La, known as the "sun and moon in the heart", is a pure land that many people yearn for. People living in cities are more and more eager to leave their daily life, return to the real and magnificent natural world, and awaken the poems and distance that have been shelved for a long time.

　　 The theme show of "New Natural Mind Freedom" is destined to be a spiritual journey of reaching the summit and pursuing freedom. Through insight into the ultimate outdoor spirit of the Tambor brand and the unique cultural inspiration of Shangri La, and focusing on the keywords of nature, freedom, environmental protection, exploration, etc., we moved the show to the "urban oasis" - Shangri La Hotel in Pudong, Shanghai, and truly restored the three scenes of "mountain camping", "urban exploration", and "life skiing" in the form of immersive creation, Announce the new trend of outdoor fashionable down jacket. Intuitively show how Tambor can unlock multiple outdoor scenes with high-quality down jackets to meet the cross scene fashion needs of "outdoor explorers" - whether they are in a busy city or outdoor mountain forest, they are not afraid of climate changes, and they are free to explore, and they are free to run towards the "sun and moon in their hearts".

Tambor City Sports Series

　　 Super popular "singing master" of the new generation helps thousands of stores across the country to "plant grass" synchronously

　　 If you want to understand the real needs of "outdoor people", you must go to the place where they yearn. This press conference will start from the three outdoor scenes of "mountain camping", "urban exploration" and "life skiing" to meet the multi-functional fashion needs of outdoor players at one time.

　　 This press conference specially invited the super popular new generation "singer", artists Xilinnayi Gao, Yu Weiwei, Ni Ruisi, as well as fashion KOL, outdoor bloggers and other brand friends to serve as the experience officer. They watched the show on the spot, clocked in, tried on new products, and immersed themselves in the relaxed atmosphere to experience the excellent cross scene performance of Tambor high-quality down jacket.

　　 On that night, the official live broadcast room of Tambor Ditto will also be opened synchronously. Brand friends and star experience officers will log in the live broadcast room after the show to interact with the audience at the first time to "plant grass" and distribute benefits; Tambor's 1000+offline stores across the country will also simultaneously launch new models of the show and the same models of stars, and provide preferential benefits online and offline simultaneously, so that fashionable people can lock in new products of the show and experience high-quality outdoor down jacket series.

Tambor outdoor light walking series

　　 Deliberately explore the new trend of outdoor down jacket defined by warm masterpiece

　　 For 24 years, Tambor has adhered to the spirit of craftsmanship of a great country, and focused on symbiosis and sustainable development with nature, which is infinitely consistent with mountain aesthetics and outdoor philosophy. It has two R&D centers and 94 original copyright designs. Its products have been exported to more than 40 countries around the world, and there are more than 1000 offline stores. Its domestic down garment market share ranks among the top in the industry.

　　 No matter product design or material technology, Tambor always insists on leading the industry.

　　 This press conference focuses on the three outdoor scenes that consumers love to explore, intuitively presents the core hard strength of Tambor products, and devotes itself to presenting a variety of categories including outdoor light walking, cloud feeling warmth, mountain camping, urban sports, fashion sports, life skiing, high-end business, light commuting, etc, Create the value upgrade of "more scenes" and "higher quality" of the Tambor brand.

Tambor Life Ski Series

　　 Unlock multiple outdoor scenes, and demonstrate the super strength of high-quality down jacket

　　 Under the three scenes of "mountain camping", "urban exploration" and "life skiing", how will Tambor's new outdoor down products cope with various external environment and weather changes? For example, how can outdoor people be free from the wind and rain and be "fun and wild" without fear of wind and rain when using the outdoor lightweight series of rush down jackets made of Dermizax outdoor technology fabrics? Its special non porous film can achieve 20000mm high water pressure resistance, 10000g/m2 · 24hrs (B-1 method) excellent waterproof and moisture permeability, as well as the performance of full body seam glue pressing, silver film heat storage lining 30s temperature rise of 2-3 degrees, creating the super advantages of Tambor's charge down jacket, such as "light and warm and moisture permeable", "fearless of wind and rain" and "one coat with three clothes". It is not only a reassuring choice for fear of climate change, but also a choice of multiple scenarios for casual switching between daily commuting, camping in the mountains and hiking, providing Tambor brand users with more flexible, versatile and practical outdoor style clothing solutions.

Tambor Life Camping Series

　　 In the current most popular city walk, city ride, city run and other urban exploration scenes, how will Tambor and the former GUCCI pattern designer co name the master freehand print series of down jackets of urban sports and fashion sports, and how will they create a personalized look for fashion elites with both style and temperature? Tambor Master series freehand printed down jackets break the stereotype of "single and heavy" down jackets with distinctive, simple and clear original snow mountain printing patterns. The advantages of "original printing", "sufficient filling" and "trendy large silhouette" will add up to bring a distinguished and exclusive fashion sense to outdoor explorers with more fashion sense.

　　 In terms of design, it still maintains a sporty silhouette and a sense of delicacy, with such super functions as "wind and cold prevention", "heat storage and moisture permeability", "anti staining and anti-static", "moisture and water splash prevention", and "reflective protection", so that the contemporary city boys and city girls full of curiosity and adventurous spirit can reach the peak and travel in style.

　　 In addition, Dermizax and TORAYDELFY are also used ™ In addition to the powerful professional outdoor protection function and air flow technology system, the Tambor goose down ski suit series of "outdoor science and technology fabrics" also uses luxury goose down with 90% cashmere content, 800+cleanliness and 18cm bulkiness. More extreme explorations of Tambor on the new trend of outdoor fashionable down jacket will be unveiled in this press conference.

Tambor Fashion Sports Series

　　 Link emotional values from outdoor scenes, analyze product strength through interaction with professional outdoor players, brand friends and real consumer groups, promote the upgrading of Tambor brand products and outdoor fashion trends, thus leading the high-quality development of the down jacket industry. Such distribution will undoubtedly be more creative, sincere and profound.

　　 Tambor, in the form of hot, warm and deep release, has insight into consumers' hearts, pursues the ultimate outdoor spirit and courage, and ponders the relationship between people and the natural environment, which will surely bring a wonderful performance. If you are interested in high-quality down jackets and outdoor exploration, please log on to the official live broadcast room of Tambor on each platform on September 21 to watch the conference and witness Tambor's definition of new outdoor trends.