Coming! Dithering 38 Battle Report Of Good Food Festival Is Fresh!

As the first big promotion of the new year, the Diaoyin 38 Good Things Festival has shown its traction on the business of Diaoyin e-commerce.

　　 Dithering 38 Good Things Festival During this period, more users poured into the order page and bought a large number of high-quality goods. The average number of daily payment users, the number of dynamic selling goods and the number of dynamic selling merchants increased by 146%, 153% and 168% respectively compared with the same period of 22 years.

Search and private field operation become global interests online retailers As a new vane of business, the daily average GMV search increased by 276% compared with the same period of 22 years, and the number of new brand members increased by 127% compared with the annual festival.

The global exposure of "cross store every decrease" of Diaoyin E-commerce has exceeded 11.3 billion, and "consumer coupons" are also hot. The number of people receiving them has increased by 170% compared with the annual festival. Both of them have become "two carriages" driving business growth through attractive consumption incentives.

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The exposure of goods in Dithering Mall is 45.5 billion

109 live broadcast rooms with transaction volume exceeding 10 million yuan

In the 38 Good Things Festival of Ditto, ditto e-commerce has successfully boosted the business of business talent through shelf scenes, content scenes and financial side play, driving the rapid rise of e-commerce business with global interest.

As the trust between consumers and interested e-commerce companies is gradually deepening, the shelf scene playing method carried by the Tiaoyin Mall has become the main role of the promotion of the Tiaoyin 38 Festival platform. "Cross store decrease every time", "special play method for key goods", "consumption voucher", "super value purchase", "search scenario play method" and "store competition" provide a broader business space for store shelf operation.

During the Diaoyin 38 Good Food Festival, the Diaoyin Mall had abundant traffic, bringing 45.5 billion total commodity exposure. More and more users are accustomed to shopping for interesting goods on the shelves. The number of payment users in the Tiaoyin Mall is 260% of the same period in 22 years; Those who focus on big brands with good prices have become the right-hand man for business growth. The number of payment users for super value channels is 900% of the same period in 22 years.

The trading data of the shelf scene is eye-catching, and many brands have found ways to drive the growth of explosive products business. During the Diaoyin 38 Good Food Festival, there were 513 brands in Diaoyin Mall with a turnover of more than one million.

In the content scene where interest stimulates consumption, Diaoyin E-commerce also promotes the brand to harvest content consumption transaction volume through multiple benefit games such as "Haowu Live Broadcast Room", "38 Haowu Festival Brand Ceremony", "38 Haowu Festival Brand Communication Co creation", and "Select Alliance Category Day".

During the 38 Good Things Festival, more and more users flocked to the live broadcast room to watch short videos. The cumulative duration of the live broadcast of the online business of Ditto was 22.54 million hours, and the number of short videos on shopping carts was 16.1 billion. Users from different circles were attracted by multiple content, and then they consumed because of the kindling interest, driving businesses to a higher level of business.

The formation of consumption habits can not be separated from high-quality content as the basis, an active and steadily growing user group, a strong interest in consumption field, and helping businesses continue to expand their business. During the event, there were 109 live broadcast rooms with the trading volume of the Diaoyin e-commerce exceeding 10 million yuan.

Outside the two major markets of people looking for goods and goods looking for people, the continuous growth of business across the region also stems from the multi-dimensional support of the platform in financial subsidies and business tools. The two play methods of "product and effect return" and "gold digging challenge" of the huge amount of Qianchuan, as well as the platform's comprehensively updated promotion tools, have accelerated the operation of all partners. Multiple favorable policies and management tools have shortened the user's decision-making cycle, and the superposition of promotion nodes has become a powerful tool for merchants to attract and place orders.

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15 brands on the list

Women are happy with themselves, and the trend is to consume in many categories

All along, 38 sections highlighting "her power" and "female consciousness" are key marketing nodes for major brands to seize the beach. All major brands hope to use this node at the beginning of the year to integrate brand communication, emotional resonance and consumer transactions into marketing activities to achieve multiple gains in business value and communication value.

Global interest e-commerce becomes cultivation Section 38 Brands The fertile soil for marketing activities. On the one hand, the content field provides a smooth expression channel for the output of ideas and emotions, so that emotions and consumption can be blended; On the other hand, the shelf scene provides a centralized field for women to choose good things for themselves. More accurate and interesting search methods enable brand information and popular products to find a more suitable presentation method for users' interests. Dithering 38 During the Good Things Festival, China Gold/China Gold, Apple/Apple, YA-MAN/Yameng and other consumer brands in different industries have found broader growth space.

As an excellent consumption observation window, the Diaoyin 38 Festival has also become a new footnote to the trend of "women are happy with themselves":

　　● The appearance economy is still rising, "aggressive ingredient party" and "black technology taste school" emerge, scientific skin care has become a new choice for Yueji, electronic beauty instrument, facial care products, eye cream payment GMV rose 496%, 161%, 156% year on year.

● With the increasing intensity of ultraviolet rays, sunscreen has become a big business in clothing, and the GMV payment for sunscreen clothing has increased by 487% year on year.

● Women's attention to hair is as always, and GMV payment for toiletries has increased by 220% year on year.

● Female consumers prefer "internal and external training". Collagen has become the key word of health care explosives, and the GMV of collagen payment has increased by 220% year on year.

At the moment of continuous promotion of nodes, quaver global interest e-commerce can more stimulate users' enthusiasm for shopping. The Massive Qianchuan Node Marketing Insight Report shows that 64% of users will "push high-quality commodity content for me from my needs" as the reason to stimulate their enthusiasm for shopping.

This dithering 38 good thing festival, Dithering E-commerce Once again, it shows the advantages of global interest e-commerce: global interest e-commerce can not only bring business data such as exposure and ROI, but also bring more long-term user business value for businesses, brands and talents, and achieve long-term development of online business.